Look, here's the thing... We've sent more cold emails than anyone in the game. Smartlead literally gave us the trophy for most sends and most replies. And after all that volume, one thing is crystal clear: Bad data = dead campaigns. You can have the perfect script. The most fire offer. Flawless infrastructure. None of it matters if your emails are bouncing. Here's what happens with unverified leads: - Bounce rate creeps above 2% - ESP flags your domain - Inbox placement tanks - Your entire outreach operation goes cold That's why we built ListKit with triple-verified emails. Every single email goes through 3 layers of verification before it touches your inbox. Guaranteed deliverability—so you never waste sends on bad data. The result? Our users are seeing 40-60% open rates and 2-5% reply rates because their emails actually land where they're supposed to. If you're still pulling leads from random databases and "hoping" they're good... Stop guessing. Start sending to emails that actually exist. Check it out → listkit.io What's the biggest deliverability issue you've run into? Drop it below and I'll share exactly how to fix it. 👇

"Just following up" is the worst cold email opener. Follow-up is what you do after they reply. Every email in your cold outreach sequence has one job: get them to reply. Telling them you're "just following up" will have the exact opposite result.

Winners enter the conversation. Losers ask for one. "Worth a conversation?" is the worst cold email CTA. Your prospect wakes up thinking about this problem. Drives to work thinking about it. Lies in bed replaying the same frustration. That's the conversation. Your email doesn't have to start anything. It interrupts their internal monologue. And when you nail it, they don't feel sold. They feel heard. That's when they reply. They've now brought you into their conversation.

This shift in thinking will change everything. Stop thinking in campaigns. Start thinking in pipeline generation. Too many people treat outbound like a slot machine. Build one campaign, launch it, hope it hits. That's not how this works. Run multiple campaigns at once. Different angles. Log into your ListKit account and build different lists: Use Intent data for buying signals and target with more product-specific offers and copy. Use the B2B database to pull lists targeting roles in specific industries. Create offers and copy that meet prospects where they already are. The goal isn't "launch and see what happens." The goal is continuously getting people to raise their hand and say "tell me more." Every positive reply has a dollar value. Median LTV for ListKit customers is $8k. So when someone says "that campaign only got 5 positive replies," I hear "$40,000 in pipeline from cold email." Now you have to close 'em. But that's a different post. You're not running campaigns. You're building a pipeline generation machine. Scale winners, kill losers, keep testing. Set it and forget it is for retirement accounts, not outbound.