It takes one line to take your cold email from the trash to the bank. But that line has to hit something real. Before I write a single word, I define six things: 1. What loops in their head daily 2. The identity story they tell themselves 3. The frustrations they're tired of explaining 4. Their quiet fears they don't admit publicly 5. What they feel blamed or judged unfairly on 6. What they already believe about solutions like mine Now you have those. What's going to slap them upside the head so they reply? Most people skip straight to the pitch. That's why they get ignored. Here's the thing: you can't do this for a list that's too wide. Take your "ICP." It probably has a ton of different titles, seniority levels, industries. Feed them to your favorite AI. Ask it to group them by shared psychological profiles based on any of these 6 things. Now log into ListKit and build a list for each segment. Now you can write scripts with one line that actually enters the conversation already taking place in their minds.

Look, here's the thing... We've sent more cold emails than anyone in the game. Smartlead literally gave us the trophy for most sends and most replies. And after all that volume, one thing is crystal clear: Bad data = dead campaigns. You can have the perfect script. The most fire offer. Flawless infrastructure. None of it matters if your emails are bouncing. Here's what happens with unverified leads: - Bounce rate creeps above 2% - ESP flags your domain - Inbox placement tanks - Your entire outreach operation goes cold That's why we built ListKit with triple-verified emails. Every single email goes through 3 layers of verification before it touches your inbox. Guaranteed deliverability—so you never waste sends on bad data. The result? Our users are seeing 40-60% open rates and 2-5% reply rates because their emails actually land where they're supposed to. If you're still pulling leads from random databases and "hoping" they're good... Stop guessing. Start sending to emails that actually exist. Check it out → listkit.io What's the biggest deliverability issue you've run into? Drop it below and I'll share exactly how to fix it. 👇

"Just following up" is the worst cold email opener. Follow-up is what you do after they reply. Every email in your cold outreach sequence has one job: get them to reply. Telling them you're "just following up" will have the exact opposite result.

Winners enter the conversation. Losers ask for one. "Worth a conversation?" is the worst cold email CTA. Your prospect wakes up thinking about this problem. Drives to work thinking about it. Lies in bed replaying the same frustration. That's the conversation. Your email doesn't have to start anything. It interrupts their internal monologue. And when you nail it, they don't feel sold. They feel heard. That's when they reply. They've now brought you into their conversation.

It's been awhile. We haven't posted in this group in well over a year, and we decided it's time to change that! Moving forward, myself and the ListKit team will be extremely active here posting cold email tips, successful campaign success stories, and ListKit product updates. We'll also be here to answer any questions you have about ListKit or cold email in general. Drop a like on this post if you're still active here and are ready for daily updates! Here's a great guide going over the 5 best ListKit features heading into 2026: https://www.notion.so/listkit/Pack-Your-Calendar-With-Sales-Calls-Using-These-5-ListKit-Features-2da56c0b764280818fdfcc912c5f8802?source=copy_link