I want to talk about how to properly A/B test your cold email copy. A/B testing is not as simple as throwing in a few different subject lines and calling it a day. To really test different angles, you need to go broad. Here's what I typically do: For email 1, I test 4 angles. An A/B/C/D test. In email 1A, I try a one sentence cold email. Something like, "Hi Andre, Noticed you're the CEO at ListKit. Curious, if we can add 10 ListKit demos to your calendar each month would you be interested in learning how?" Then, for email 1B, I test a direct offer with a case study. "Hi Andre, Saw you're the CEO of ListKit so I'll get right to it: We can add 10 ListKit demos to your calendar each month, guaranteed - and if you don't get at least 10 demos we'll refund you. ClickUp recently generated $5k in MRR from the calls we booked for them. Open to learning how you can do the same?" Then 1C, a video pitch. Hi Andre, Came across ListKit's website looking for new data tools, impressed by your product. I had a few ideas that can add 10 ListKit demos to your calendar each month, mind if I share a video explaining further? And 1D... A wildcard. Just to test something out of the box. "Hi Andre, This is a cold email that can help your business. I can add 10 demos to your calendar each month, 100% on performance. Interested?" THEN, once you let these angles run for ~1k prospects each, you can make a decision on what's working. Let's say email 1A gets you the majority of your positive replies. Then you can go granular with your A/B testing. Instead of testing the entire angle, test minor details... "Curious, if we can add 10 ListKit demos to your calendar each month would you be interested in learning how?" "Are you looking for more demos on your calendar?" "Are you looking for a lead gen agency to add demos to your calendar?" You've identified a winner. NOW test the small details. Most people do this BEFORE they get any feedback from their cold email campaigns...