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Going broad in targeting is the biggest lead gen mistake I see. Instead of targeting all ecommerce brands, go after cosmetics and skincare brands with 1 to 50 employees. Instead of all home services, target roofers specifically. Being narrow always wins. Your list will be more accurate. Your message will be more personalized. Your response rates will be higher. At ListKit we built the platform to let you go as narrow as possible because that's what actually works. If you need help trying to come up with different segments or how to build those lists reply to this thread and I'll help you out!

It takes one line to take your cold email from the trash to the bank. But that line has to hit something real. Before I write a single word, I define six things: 1. What loops in their head daily 2. The identity story they tell themselves 3. The frustrations they're tired of explaining 4. Their quiet fears they don't admit publicly 5. What they feel blamed or judged unfairly on 6. What they already believe about solutions like mine Now you have those. What's going to slap them upside the head so they reply? Most people skip straight to the pitch. That's why they get ignored. Here's the thing: you can't do this for a list that's too wide. Take your "ICP." It probably has a ton of different titles, seniority levels, industries. Feed them to your favorite AI. Ask it to group them by shared psychological profiles based on any of these 6 things. Now log into ListKit and build a list for each segment. Now you can write scripts with one line that actually enters the conversation already taking place in their minds.

Look, here's the thing... We've sent more cold emails than anyone in the game. Smartlead literally gave us the trophy for most sends and most replies. And after all that volume, one thing is crystal clear: Bad data = dead campaigns. You can have the perfect script. The most fire offer. Flawless infrastructure. None of it matters if your emails are bouncing. Here's what happens with unverified leads: - Bounce rate creeps above 2% - ESP flags your domain - Inbox placement tanks - Your entire outreach operation goes cold That's why we built ListKit with triple-verified emails. Every single email goes through 3 layers of verification before it touches your inbox. Guaranteed deliverability—so you never waste sends on bad data. The result? Our users are seeing 40-60% open rates and 2-5% reply rates because their emails actually land where they're supposed to. If you're still pulling leads from random databases and "hoping" they're good... Stop guessing. Start sending to emails that actually exist. Check it out → listkit.io What's the biggest deliverability issue you've run into? Drop it below and I'll share exactly how to fix it. 👇