Wkly Mastermind w Maryse Williams to Accelerate Your Growth - October 31 VIEW RECORDING - 60 mins (No highlights) Meeting Purpose To learn from Maryse Williams' business growth journey and discuss effective marketing strategies. Key Takeaways - LinkedIn is the superior platform for career coaches. It attracts high-intent prospects and builds trust via shared connections, unlike Meta/Google Ads, which yield low-quality leads and poor ROI. - Build the business as you go. Avoid analysis paralysis by launching with a simple offer and letting early customer feedback define your product. - Price for value, not just cost. A large price increase (e.g., $429 → $979) creates urgency and signals value, while a small one (e.g., $429 → $479) does not. - Organic engagement is more effective than chasing viral posts. Viral posts are often artificially boosted; authentic comments and SEO-driven newsletters build real trust and authority. Topics The Problem: Ineffective Marketing Channels - Maryse Williams' (Jobmorph) early marketing efforts on Meta, Nextdoor, and Google Ads were a "money pit," wasting ~$15k. - Platform-Specific Failures: Meetup: High effort for low return (3–4 customers). Facebook Ads: Generated many leads, but conversions were minimal. Google Ads: Cost was disproportionate to the handful of sales. LinkedIn Ads: Very expensive with poor ROI, as users search for profiles, not scroll the feed. - Root Cause: Hired generalist marketers lacking specific experience with career coaching.

Ever wonder what questions to ask so you have a strong idea of why your customers buy from you and what their experience was after using your product or services? Hope these help: - What was your biggest hesitation before buying? - How do you feel now that you’ve used the product? - What was the biggest surprise about your experience? - What competitors were you considering? - How easy was it to buy again the second, third, or tenth time? - What would you say to someone on the fence? - What was your best result or biggest win? - What was your favorite part? - What was your least favorite part? - If I could eliminate one thing, what would it be?

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Storybrand is a narrative framework based on the science of storytelling. The resulting "brand scripts" will outline your client's pain points and desires and how your brand can help them achieve their goals. The Brandscript sessions are the foundation for all messaging and communication, ensuring consistency and clarity in the brand's voice and tone. The outcome will be a clear and compelling brand message that connects with the client, positioning the brand (You) as the guide and your clients as the Hero in a persuasive story to get customers to take action. Let me know if you are interested. www.CourseCREEK.com - Hi @Kent Vanho , hope you are doing well.