We Made $95,771 This Month by KILLING Churn: (How You Can Too)

You wanna hear something really crazy?

In the last 3 weeks, Skool Masterclass has been on fire! We went from being stuck at $80,000 to a blazing $95,771 per month. This big jump happened because of our new way of killing churn. We grew by 125 members, adding $18,000 in total monthly recurring revenue, shifting from 6th to 4th place on the all-time Skool leaderboard.

This all in just 3 weeks…

I’m telling you this to show that our plan really works! You can grow your Skool community without pushing too hard for clients, doing wild stunts, or having a huge audience.

I’m starting with proof because a lot of people talk about things they haven’t done and end up teaching useless stuff. That’s not my way, I’m here to help you and share everything I can.

One month ago, we were nowhere near this success. We were stuck at around $80,000 MRR and hadn’t made any progress for nearly 2 months. But then, everything changed.

We won the Skool Games, a monthly contest where the top 10 communities that add the most new monthly recurring revenue win a day with Alex Hormozi in Las Vegas. Shortly after we won, our team flew to Las Vegas.

This is me to the right, next to Alex Hormozi. (Photo down below) I’m Avatar Daan, a Skool Specialist at Skool Masterclass, helping people start, grow, and scale their Skool communities.

After chatting with the winners and learning from Hormozi, Sam Ovens, and many more, we learned a TON. Our Vegas plan was simple: KILL Churn.

Now, after spending the last 3 weeks using this plan and seeing us rise up the leaderboard, I want to share the step-by-step process we used to get here and help you ignite your Skool success!

🌈 IF YOU LIKE COLORS and IMAGES check out the article version here 🌈

𝗞𝗜𝗟𝗟 𝗖𝗛𝗨𝗥𝗡: 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗥𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝗖𝗵𝘂𝗿𝗻 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆!

Stopping churn is super important for any community. We found out we were doing almost nothing to stop churn, and you might be in the same place. So, I’ll tell you all the things we are doing to lower churn, which you can use for your community too.

𝗢𝘂𝗿 𝗖𝗵𝘂𝗿𝗻 𝗞𝗶𝗹𝗹𝗲𝗿𝘀: 𝗞𝗲𝘆 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗦𝘁𝗼𝗽 𝗖𝗵𝘂𝗿𝗻

1. Personalization Magic

2. Simplify Everything

3. Exciting Unlocks

4. Success Coaching

5. SkoolCRM Software

And a bonus: A Game-Changing Move

Let’s dive into each of these with easy steps so you can use them too.

𝟭. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗴𝗶𝗰

It’s easy to feel unseen and get lost in larger communities. This is one of the main reasons people leave. People want to feel noticed and welcomed, not just like another number getting an automated, boring welcome message.

Here are three things we’ve implemented to give people a warmer feeling and show that we CARE:

Personalized Welcome Video:

When you join our community, one of the first things you’ll receive is a personalized Loom video from our Skool Success Manager, welcoming you warmly into the community.

Cancellation Video Before Leaving:

If someone decides to leave, right before they do, they receive a video from Max. This video starts with some engaging music and then Max explains what they will miss out on if they leave, step by step.

Personal Reach Out:

Even after the video, if someone still decides to leave, we personally reach out to them. We offer to hop on a call to chat, provide additional support, or get feedback on how we can improve.

These steps help people feel seen and understood, making it much harder for them to leave the community.

Action Step:

Imagine you could only make 1,000 sales in your lifetime. How would you make each one of those people feel special and valued? Implement those ideas to keep your community personal and engaging.

𝟮. 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴

When people first joined our community, it was all over the place. We had courses on High Ticket Sales, Media Buying, no clear starting point, and we used Gather for our daily Q&A calls, which some people had a hard time accessing.

Here are the three things we did to simplify everything:

Deleting Classrooms → Focus:

We started by eliminating all unnecessary elements. We realized that the value of a community isn’t about the total content available; it’s about value density. Value density means how much good stuff you get in a short amount of time. It’s like getting a lot of fun and useful things quickly, instead of spending a long time and only getting a little bit.

Zoom > Gather:

Gather is like a 2D Metaverse where you can connect with people, have your own desk, and video chat like Zoom. It sounds super cool, and don’t get me wrong, it is. But there were three main problems with it:

• People didn’t log on, so the space was empty.

• We were getting people OFF Skool, which caused less engagement in our community.

• The recordings were less accurate, and we couldn’t use AI summaries.

Start Here Page + Onboarding Roadmap:

After removing all the ‘fluff,’ we had room to create a simple step-by-step onboarding process that people could easily follow. It starts with more fun and gives people clarity on what to expect.

Action Step:

Look at your community. If you could only keep half of it, what would you remove? Take away the parts that are not very helpful or interesting. Keep the best and most useful stuff. This will make your community better and more fun for everyone.

𝟯. 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗨𝗻𝗹𝗼𝗰𝗸𝘀

Imagine joining a community, diving into the courses, and finding it’s the most valuable experience you’ve ever had. You love it! But after 2 months, you’ve gone through all the content. Why would you stay? The exciting part is over, right? Well, this is where unlocks come into play!

Level Unlocks:

For each level people unlock, they get some kind of reward, which keeps them engaged and excited for the next gift.

Time Unlocks:

Let’s say you’re going completely crazy and unlock most of the level unlocks within a month. You’d think you have access to everything, right? Well, not really. This is where Time Unlocks come in to keep rewarding loyal members with even more rewards the longer they stay!

Monthly Webinar:

On top of all these unlocks, we’re adding one thing that might top all the previous ones: the Monthly Webinar. We got this idea by looking at the 1-Day recording from the Skool Games. Basically, we’re giving a monthly webinar where we condense EVERYTHING we’ve learned that month into one session, giving as much value as we can. This is obviously only for members. We do record them but only leave the last recording available, so once there is a new month, everyone loses access to the previous one!

Action Step:

Look at your current community. What is the journey your customers go through? How can you make that more exciting and worth staying for at least a year?

𝟰. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴

People learn in different ways, and it can sometimes be easy to get lost in a community. That’s why we’ve implemented a Student Success Coach (SSC), or in our case, a Skool Success Coach.

Kick-Off Calls:

Within 48 hours, a customer decides if they will stay with the company or leave. We believe that the customers we bring in through onboarding calls (or sales calls) have a much higher retention rate. To support this, we give everyone 1 to 6 kick-off calls to walk them through the process of getting started with the onboarding roadmap, which we made visual so it’s easy to understand and follow.

1-on-1 Calls:

Some people need additional 1-on-1 support. With an SSC, we can provide that. Members can book calls whenever they want to talk about their concerns or the things that have been holding them back. This gives them a safe space to discuss business or personal situations, helping them feel more connected with the community.

Community Support:

People can DM our SSC with anything, and she will go through the paid and free community to help clean up and respond to posts, especially if they haven’t had much engagement yet. This ensures everyone gets the attention they deserve.

Action Step:

Look at your most engaged community members. Make a list of 8 people who could be a potential fit, connect with them, and if they’re interested, start giving them a bit more responsibility. See how they perform. This is how we found everyone in our team. This is how you can build your employee pipeline from within your community.

𝟱. 𝗦𝗸𝗼𝗼𝗹𝗖𝗥𝗠 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲

Now for the biggest game-changer of all: SkoolCRM.

Imagine you’ve got all the support and unlocks, and you’ve been in the community for over a year. You’re happy, but you feel like you’ve learned enough. Why would you stay? Maybe for your friends and connections, but for how long?

We found a way to make it nearly impossible to leave by reverse-engineering businesses with the lowest churn in the world: telecom companies. Their average churn is only 1.9% per month! Can you imagine your community having that churn? Amazing, right?

Why is their churn so low?

1. Service Reliability and Quality:

If the service is good and you’re happy, why would you switch? I’ve had the same phone subscription for over 4 years. What about you?

2. High Switching Costs:

Telecom companies often bundle your phone, Internet, and TV together, making it a hassle to switch because it costs money and time. I tried once, but it was too much work, so I kept mine.

3. Essential Services:

Nowadays, having internet and a phone is as important as having water and food. You NEED it.

How did we reverse engineer this?

This is what we’ve done with SkoolCRM. It’s a good and reliable extension of your Skool community that will make your life easier and ultimately make you more money! Once you’re using the CRM and have all your data in there, it becomes a hassle to switch over. So, you’d want to keep using it.

Why is having a good backend system necessary?

• Without it, you’ll lose track of your customers.

• We wouldn’t have a database with all our 60,000 leads. (That’s a lot of money!)

• We couldn’t do onboarding calls (which make up 50% of our sales).

• We couldn’t do daily emails to get more sales and onboarding calls.

Normally, this CRM alone costs $497 per month, but you get it totally for FREE in your Skool Masterclass subscription.

Action Step:

Think about your own journey. What software did you use to accomplish your goals? Now, how could you integrate this software into your subscription to make people never want to leave your community?

𝗕𝗼𝗻𝘂𝘀: 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗠𝗼𝘃𝗲 𝗪𝗲 𝗠𝗮𝗱𝗲 (𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴)

Black and white just doesn’t cut it anymore, at least not on Skool. During the Vegas event, we spoke to Matthew, who gave us some unique insights.

If we wanted to be ‘The Place for People to GROW their Skool Communities,’ we HAD to look and feel like Skool. (This might be true for you in your industry, too.)

So we got to work:

• Colors: Black & White → White and Yellow

• Name: Max Premium → Skool Masterclass

• Logo: Max Premium → SM

• Classroom Style: Black & White → Skoolish

And many more changes. You get the point.

Why does this matter, and should you implement this?

To become a number 1 community about anything, we believe that being an ‘extension’ of the thing is the way to go.

For example, when you go to Skool, you might feel a bit overwhelmed—there is a LOT going on. Now, if you want to ‘speed up’ your progress and you see Skool Masterclass in Skool colors, you’re likely drawn to it and WANT to check it out.

What is Lended Trust?

Imagine you have a friend who is really good at video games. Whenever they tell you a game is fun, you believe them because you trust their opinion. This is like “lended trust” – your friend’s trust in the game makes you trust it too.

1. Familiarity and Trust:

When you see something new, you might not know if it’s good or not. But if it’s connected to something you already like and trust, you’ll be more likely to try it. For example, if you love a certain YouTuber and they recommend a book, you’ll probably want to read it because you trust their opinion.

2. Comfort with What You Know:

When something new looks or feels like something you already know and like, it makes you feel more comfortable. It’s like seeing your favorite brand of snacks in a new flavor – you’re more likely to try it because you already trust the brand.

How Can You Implement This?

Make your community feel and look like the trusted platform or service they know. For example:

• Talking about AI? Use AI to generate images, showing you align with what you are teaching. (AI by

@Jack Roberts

does this.)

• Having a community for women? Give it a feminine vibe. (Forex for Women does this.)

• Helping people grow their business and themselves? Then plants and green colors might be your way to go. (

@Evelyn Weiss

does this.)

This is how you can make your community feel and look more trusted. There are also other ways to lend trust, like letting people share their experiences of your community or asking a popular teacher or influencer in your niche to endorse your community.

It all comes down to leveraging existing trust for your community.

Let’s Recap

Three weeks ago, we were stuck at $80,000 MRR with no progress for two months. Then, we decided to tackle churn head-on, and everything changed. We jumped to $97,862 MRR, adding 125 members and climbing from 6th to 4th on the Skool leaderboard.

Here’s how we did it:

• Personalization: We sent personalized welcome videos instead of generic ones. Members leaving received a heartfelt video, and we reached out personally for feedback.

• Simplification: We cut the fluff and focused on delivering maximum value. We switched from Gather to Zoom for better engagement and created a clear onboarding roadmap.

• Engagement: Level unlocks rewarded member progress, and time unlocks gave loyal members extra perks. Monthly webinars provided continuous value, keeping members engaged.

• Success Coaching: New members received 1 to 6 kick-off calls and could book 1-on-1 calls for additional support. Our Skool Success Coach actively engaged with the community.

• SkoolCRM Integration: Integrating SkoolCRM helped manage member data efficiently, making it difficult for members to leave due to high switching costs.

• Rebranding: We aligned our look with Skool’s colors and style, building trust and familiarity.

By focusing on these strategies, we created a thriving, engaged community where members feel valued and excited to stay. If you want to see similar results, give these methods a try. ✌️

Hope you enjoyed this article! If you haven’t started yet on Skool, give it a try. It has changed my life and tens of thousands of others. I wish the same for you!

4 comments