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2d • 💎 Gems
November: Tiers Roll Out + Bonus Accelerator Call Tomorrow.
In this video I share behind the scenes of how we rolled out our new tiers model last month.
I share what worked, what didn't what we learned and what were doing differently next month.
(Comment OFFER below to see the details)
The Goal:
Create a self liquidating freemium model with a $100 upgrade tier.
The Good:
- Discovery Page went from 599 to 137
- Conversion % Increase from 10% to 20%
- Got the Flame - 30 Days consistent Activity
- 13,000 Invisible Audience - Landing Page - Retarget Audience
- Gave $4,160 - Giving Games + Applications + Affiliates + Prizes
- Added 1574 new members
- Giving Games Launched in LA
- 1 Day Mastermind Unlock super fun
The Bad:
- Friction on Challenge and Workshop Opt-in. CPL to High
- Application Quality was lower than Id like.
- Raised Prices - made VIP harder to buy - too much friction.
The Lessons:
- Artin needed more Authority for chat sales
- Most conversions happened on monthly workshop day
- Dr. Nacho moved to fast... more value / trust first
- Time on Brand before application is an option
- The monthly Workshop is Key for urgency.
- Need an easier way to track who's warm.
This Month Edits:
- From Application Machine to VSL > Application
- Paused Dr. Nacho
- Created a New Offer doc
21:10
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November: Tiers Roll Out + Bonus Accelerator Call Tomorrow.
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