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Oct 27 • 💎 Gems
New Case Study: Client Grows to $36k/m ( And beyond 🚀 )
When this client came to me, he was stuck. He had a validated offer, but everything felt wrong. He was grinding away with organic marketing efforts that were completely burning him out, working with clients he didn't enjoy, and delivering an offer that didn't light him up anymore.
Despite having proven his concept, he was trapped in a business that felt like a dead-end making around $8k-$12k inconsistently. The organic strategies that got him started were no longer working, he had no paid traffic experience, and worst of all—he was losing passion for what he'd built.
The Process
We knew we needed to start fresh while leveraging what was already working. Here's exactly what we did:
Month 1-2: Complete Business Restructure
- Performed a deep dive into who he actually wanted to serve and what transformation he wanted to deliver
- Completely reshaped his offer to align with his strengths and passion
- Redefined his ideal avatar to attract clients he'd love working with
- Launched his first paid ads campaign (he'd never run ads before)
- Built out a simple funnel to convert ad traffic into sales calls
The result? His first $25,000 month.
For most people, this would be the happy ending. But business rarely goes in a straight line.
Month 3-5: The Setback That Built the Foundation
Just as momentum was building, disaster struck. One of his best-performing ads got shut down. Then came the ad account challenges—the kind that can kill a business if you're not prepared.
Here's where most entrepreneurs would complain, blame the platform, and watch their business crumble.
Instead, this client saw an opportunity.
While we worked through the ad challenges (which took several months to fully resolve), he:
- Built robust backend systems to support sustainable growth
- Doubled down on organic content with a strategic approach
- Strengthened his sales process and client onboarding
- Focused on client results to generate referrals and testimonials
- Created operational infrastructure that could support a much larger business
Yes, revenue dipped during this period.
But he was playing the long game.
The Final Results
Once the ad challenges were resolved and the new systems were in place, the business exploded.
Revenue grew to $36,000 per month—a 44% increase from his initial breakthrough.
But more importantly:
- He was working with clients he genuinely enjoyed
- He was delivering an offer he was passionate about
- He had systems that allowed him to scale without burning out
- He had diversified traffic sources (paid ads + optimized organic)
- He had the operational foundation to grow even further
All of this happened in less than a year.
The Key Takeaways
This case study demonstrates what's possible when you combine:
✅ Full Ownership - Instead of complaining about ad shutdowns, he took responsibility and built systems
✅ Strategic Repositioning - Sometimes you need to reshape your offer and avatar to build a business you love
✅ Paid Traffic - Organic alone won't get you to six figures consistently
✅ Backend Systems - When challenges hit, strong operations keep you in the game
✅ Consistent Effort - Not perfect execution, but showing up and doing the work every single day
Ready to Transform Your Business?
If you're grinding away with organic marketing, working with clients you don't love, or feeling stuck at your current revenue level, we can help.
Comment "SKOOL ENGINE" below and when we open the doors to our 100 Day Skool Engine Co-Hort we will notify you.
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New Case Study: Client Grows to $36k/m ( And beyond 🚀 )
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