Lower my prices or...? · Lifestyle Foundr Group™

Lower my prices or...?

I'm wondering if I should reduce my rates to be more "market rate" for a manual osteopath or keep them at the elevated rate I had chosen for expertise in concussion.

The long version:

My situation isn't straight forward... I opened a space one day a week in the city back in July for "extra money" and fun, while I was contracting for another company in the neighbouring town 4 days a week. I increased my rates for that to $180/hr from $150 based on a significant amount of continued education in concussion work.

When the clinic I was contracting for in the smaller town suddenly closed their doors I moved my practice to the city full time, offering my existing clients a discount. It's felt INCREDIBLY slow getting new clients in. Every client, I end up giving a discount because they're existing clients or referred by existing clients.... I know I'm worth $180/h but also need to make money. I'm wondering if I should just reduce my rates fully, keep discounting or???????

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