A Moment of Vulnerability to share · Lifestyle Foundr Group™

A Moment of Vulnerability to share

I pretty much never do this but I'm here right?

I'm an introvert on my best day. It’s easy for me to keep to myself, put my head down, and try to figure things out alone — or not figure them out at all. But I want this experience to be different, so I’m choosing different actions.

A few years ago, I had one incredible coach who changed our life and business in a massive way. Then I had a few others who were the opposite. One, honestly, felt like a straight-up con man — and the scars from that run deep. I’ve avoided coaching and connection ever since.

I wish I could be more like my toddler, who can go from a meltdown to pure joy in minutes because he doesn’t hang on to things. I’m not there yet… but I’m willing to pretend for now.

When I was struggling to pay bills at 5k/month, I thought 20k months would be life-changing. I couldn’t imagine ever spending that much, and I assumed any business bringing in 20k should be wildly profitable.

And yet — here I am.

We’ve been stuck at 20k for months, and the reality is… we’re not actually making money. Everything goes right back into inventory, overhead, or the next thing I thought we needed.

We run a coaching program for women 40+, and we work with manufactures to design supplements for them too. The last couple years have been crazy — fun, chaotic, fast growth — until suddenly they weren’t. I realized we only actually made money when we hit 25–30k months… and I realized that far too late.

The hardest part to admit:

When we had our biggest revenue months, I was the least happy I’ve ever been.

I spent the least amount of time with my family.

I slept less.

I stressed more.

And I told myself I was doing it “for them.”

But really it was a giant lie… it was my ego I was fulfilling.

I just started diving into Dan’s material behind the paywall, something shifted. I saw similarities in our values and how we live.

We homeschool.

We have a 3-year-old.

My wife is pregnant with our second.

Endless organic positing doesn't seem to be doing it anymore.

And I want a business that supports my family — not one that takes me away from them.

What I actually want is simple:

A sustainable business that makes real profit.

Consistent leads and consistent sales.

A community that supports one another.

And a business that runs even when I’m spending time with my family — so I can keep spending time with my family.

We sold almost everything, kept our warehouse and a couple employees, and hit the road with nothing but what we could fit in our car.

The last three months have been some of the best of our lives. Across 9 states landing directly on a beach in Florida has been a dream. One we don't want to end. Which is likely why I'm here.

I’m excited. I’m committed to giving, connecting, and growing — instead of hiding in the corner or trying to figure everything out alone. I’m wide open to support, connection, and accountability. Looking to make some giant shifts and I already feel like this is the right place to make that happen.

Looking forward to growing with all of you.

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