(Repost) The Deceptive Nature of Revenue

Why Revenue Can Be Misleading in Land Investing

A lot of people in the land space talk about revenue like it’s the main indicator of success.

But is it really?

In this 7-minute lesson, I break down why revenue can be a deceiving number and how it’s measured differently from one business to another.

- Why high revenue doesn’t always mean high profit

- How different deal structures change what gets reported

- Why cash flow, not revenue, tells the real story

If you’ve ever compared your numbers to someone else’s and wondered how they’re doing “so much more,” this is a must-watch.

It’s only 7 minutes, and it might change how you look at your own business metrics.

Stop chasing big revenue numbers. Start building a business with real cash flow and stability.

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