It can be hard to gauge the quality of traffic you're sending. Whether it comes from Meta, from Google, whatever. There are so many variables. Is the ad platform sending you qualified traffic? Is it your offer? Is it your ads? Is it something else? And there's not a lot of metrics that make it easy to see what's happening once somebody hits the page. You can open Google Analytics and look at session duration and bounce rates, but even those numbers are skewed. So I built a whole new way to look at these metrics inside your funnel. We launched three new analytics features. Now every single funnel shows three metrics. First is quick exits. This shows you who left within five seconds of a form appearing. If this number is high, it's usually the traffic, not the page. It could be the wrong people clicking through. That's pretty common with Meta, especially in your learning phase. Second is read not left. These are people who stayed longer than X seconds but never touched the form. They gave it a chance, but for whatever reason were not convinced. This tells you to work on your offer, your page, your copy. Quick exits tells you to work on your targeting, your ads, and the traffic coming from your ad platform and messaging. Third is start form. This shows you how many people were interested enough to get started with the form. When you see start form go up, it tells you something's working and you can double down on what's working. Then from there we give you funnel forensics. You can dive into every single funnel and continue to optimize from there. And taking it one step further, Claude and Copilot can use these metrics to continually help you get more leads. This is just one example of how we're thinking outside of the box to help people get access to data at a level that's never been given before through any landing page and funnel builder to actually k now exactly what to fix.

We have some incredibly strong, highly profitable direct-buyer campaigns active for Home Services (HVAC, Plumbing, Pest Control, Roofing). We have the budgets and are actively looking for a solid publisher/media buyer who knows how to scale. If you are running traffic in this vertical, we can offer top-of-market payouts and stable routing. If this isn't your main niche but you know a high-level publisher who is crushing it in Home Services, I would love an introduction. Shoot me a DM if you have the volume, or tag someone in your network who does! 🤝

Some of you have been waiting for this for awhile now. - AI analysis of session recordings - Drill into any step and see a break down of what people are interacting with, what's happening in real time, how long people are interacting with fields, and more. You'll finally be able to answer questions like: "Are people abandoning my address field?" "what fields are causing the highest drop-off in a step" "Which options in my step are adding friction?" "Is this question confusing?" "How many people who enter an OTP pin code enter the wrong one in?" and pull the data via MCP or copilot. This is going to open up whole new set of A/B testing opportunities with a level of data that you can't get anywhere else.

Our lead funnels just got a major upgrade. They can now start driving traffic from SEO and LLMs. Until today, there were only a few ways to get traffic to a lead funnel. Buy it with ads. Get partners to send it. Email your list. Or find some other outside channel. Starting today, LeadCapture funnels can pull in their own organic traffic. Here's what changed. Crawlers on custom domains now see everything: your headlines, FAQs, testimonials, and copy get indexed too. The technical SEO is handled for you. Sitemaps, canonical tags, structured data, and robots.txt are all generated automatically. Nobody has to write schema markup. AI assistants are let in on purpose. robots.txt explicitly allows GPTBot, ClaudeBot, and PerplexityBot, and every domain gets an llms.txt file. Each funnel has a Visibility Check with a score and a checklist, plus a "See what Google sees" button that shows exactly what a crawler gets. Spin up a funnel. Turn on SEO and LLM discoverability. Start building traffic. This is the first of many traffic features that we plan to launch over the next year. We're building towards something even bigger in our Traffic section, but more on that another time.