THIS is everything. This is what 99% of people miss. Be the purple cow of your industry. Dropping whole video on this and gamification next week

Dropping a couple of quick updates. I'll have a full round-up of updates a little later: 1) Google Ads Direct Integration is Live in Next Gen - it also automatically works with enhanced conversion tracking and can send hashed values phone and email to Google for better attribution 2) Tiktok tracking is here - you can now add your Tiktok pixel id and it captures the tiktok click id and ttp cookie 3) And if you missed it, Lead Playback went live last week allowing for session recording Full list of all updates coming soon!

We're a little over 30 days into the Next Gen Platform. Some fun stats: - 8.4M interactions across pages, forms, and funnels (Meta is biggest traffic channel. And audience network bar far has worst quality traffic) - 4.8% blended visitor-to-lead conversion rate across all funnels - 41M+ AI tokens consumed across the user base - 3,626 AI-assisted messages, showing AI Copilot is helping And the platform has barely hiccuped... there's a lot of dev ops things behind the scenes always in motion to ensure stability. On top of that we shipped a full suite of new tools with more big updates coming over the course of Q2. More updates on all of that sometime next week. I'm taking the next few days to hang out with my kids then will be back at it next week.

Quick preview before I wrap up for the day... Cancel your hotjar and session recording subscriptions!! We're getting close to launching session recording inside of LeadCapture. This will be game changing for CRO audits and compliance and will be included in all plans. We'll probably wrap the session recording URL into our LeadProof feature as well. Expected ETA for this is next

I want to take a moment to shine the spotlight on one of newer features in NextGen, which will be an ongoing work in progress as we fine-tune the AI. One thing I’ve noticed over and over is that launching a lead funnel is only the beginning. Once traffic starts flowing, it can be hard to know what to optimize first. Sometimes conversion rates quietly slip. Sometimes friction builds in ways that aren’t obvious. Sometimes there are clear opportunities sitting in the data, but they get missed because no one has the time to dig in deeply enough. That’s a big part of why I built AI-Driven Proactive Conversion Insights into LeadCapture. How it works Each week, our AI Copilot proactively scans your account and reviews funnel performance. It looks for: - conversion opportunities - potential issues - friction points that may be hurting results Then it surfaces the top insights directly inside the UI, so users get a clearer sense of what to fix, test, or improve next. Why I built it One of the biggest problems I see after someone launches a lead funnel or lead quiz is this: They have data, but they don’t always have clarity. It’s not that people lack ideas. Usually, the problem is figuring out which ideas matter most. What should you test first? What’s actually hurting conversion rate? What changed? Where is friction showing up? What are you too close to the funnel to notice? Human judgment is valuable, but it also comes with bias. We tend to focus on what feels important instead of what the data is quietly telling us. Plus, we're all super busy and it's hard to find the time!! So I started asking myself: If we already have the account data, the funnel context, and the AI layer, why not build a system that proactively watches for these opportunities? Why make people dig for answers when LeadCapture can help surface them automatically? That’s the thinking behind this feature. The goal is simple: help you get 1–3 meaningful conversion insights each week so they can make smarter improvements, reduce guesswork, and keep improving ROI over time.