Had a meme idea today that my family would never understand… …but anyone in lead gen / performance marketing will. I got my start back when Google had ads in the left-hand sidebar.Half the people I work with weren’t even born then. Since then we’ve seen: - Tracking break (and break again) - Attribution change every 6 months - Platforms “optimize” into chaos - AI flip the table entirely At this point… we’ve gotta be at least 190.Maybe 1,090. Share this in your next team meeting.Or send it to a client who thinks this stuff is “easy.”