11h • General discussion 📣
💰The Highest-ROI Hire I Never Made
The best copywriters I've worked with all had one thing in common:
They were slow to ramp.
Before they could write a usable ad, they needed to absorb:
- Brand voice
- Worldview and beliefs
- Offer mechanics
- Buyer language
- Market context
Then 6 months later, they'd leave.
We manage hundreds of thousands in monthly ad spend, and that cycle just didn't scale.
So I stopped hiring writers and started building systems.
Specifically: one Claude project.
I trained it on the same things I'd train a copywriter on:
- Humanization skills
- Tone of voice
- Worldview and beliefs
- Signature phrases
- Content generation rules
- Ad scripting frameworks
- Niche-specific market knowledge
The same onboarding process.
Except it took a weekend instead of six months.
Since then, we haven't needed a single revision.
If you're still hiring for copy at scale, you might be solving a training problem with a hiring budget.
Comment "SKILLS" and I'll send over my curated Claude Code skills, commands, and agents.
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💰The Highest-ROI Hire I Never Made
skool.com/lead-gen
Cold email training & lead generation systems. Automate cold outreach with AI to attract high-quality B2B leads and get clients on autopilot.
Leaderboard (30-day)
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+20
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+19
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+13
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+13
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+11
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