Jul '25 • General discussion 📣
Personalization doesn’t work
Personalization doesn’t work (for everyone).
If you're a small company doing under $1M in revenue?
Personalization matters.
✨ No one knows you yet.
✨ You have to show you care.
✨ You have to prove you understand the customer.
Because in the early days, attention is the battle.
But if you’re a giant corporation?
Personalization matters less.
🏢 Everyone already knows your brand.
🤝 Trust is already built.
What matters more?
The offer.
Example:
I'm starting a company that's rebuilding Excel from the ground up.
I have to personalize every message - because no one knows me yet.
But Microsoft?
They don't have to.
Nobody ever got fired for "going with Microsoft."
Their offer and brand are enough.
Takeaway?
🟢 Small = personalization wins attention.
🟢 Big = offer wins the deal.
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Personalization doesn’t work
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