n8n or Clay? · Lead Generation Secrets

n8n or Clay?

Hey everyone 👋

I’ve been diving into lead enrichment workflows and wanted to get your take.

I haven’t used Clay yet, but I’ve been checking it out — looks powerful, though the plan that lets you use your own API keys is a bit pricey (go figure 😅).

On the flip side, I’ve already spun up my own n8n instance and started building out enrichment flows that pull data into a spreadsheet.

So my question is: why would Clay be the better option if I can already automate the same steps inside n8n?

Is it mainly that Clay’s UI is built for non-programmers and makes things a bit easier to manage, or is there something more under the hood that justifies the cost?

Would love to hear from folks who’ve used both Clay and n8n — what’s the real-world advantage in your workflows?

Thanks!

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