Before You Cut Your Prices, Read This...
Pricing can be a uncomfortable conversation. Whether you’re new in business or experienced, we’ve all felt that moment where someone says: “Can you do it cheaper?” Here’s what I’ve learned: Most of the time… It’s not actually about the price. It’s about perceived value. Real example — someone recently pitched me a $3,000/month service. My hesitation wasn’t the number. It was: • What exactly comes with this? • How does it solve my problems? • How does this move my business forward? If they clearly showed the transformation or ROI, it becomes easier to justify the investment. That’s backed up by business research too: 👉 Buyers prioritize measurable outcomes over price when evaluating services 👉 Competing on price alone reduces trust and perceived expertise 👉 Discounting trains clients to negotiate rather than commit But instead of lowering your price… Try increasing clarity around your value. Show: ✅ Deliverables ✅ Outcomes ✅ Process ✅ Impact Price is only a problem when value isn’t visible. Stand by your pricing. Communicate better.