Before You Cut Your Prices, Read This...

Pricing can be a uncomfortable conversation.

Whether you’re new in business or experienced, we’ve all felt that moment where someone says:

“Can you do it cheaper?”

Here’s what I’ve learned:

Most of the time…

It’s not actually about the price.

It’s about perceived value.

Real example — someone recently pitched me a $3,000/month service.

My hesitation wasn’t the number. It was:

• What exactly comes with this?

• How does it solve my problems?

• How does this move my business forward?

If they clearly showed the transformation or ROI, it becomes easier to justify the investment.

That’s backed up by business research too:

👉 Buyers prioritize measurable outcomes over price when evaluating services

👉 Competing on price alone reduces trust and perceived expertise

👉 Discounting trains clients to negotiate rather than commit

But instead of lowering your price…

Try increasing clarity around your value.

Show:

✅ Deliverables

✅ Outcomes

✅ Process

✅ Impact

Price is only a problem when value isn’t visible.

Stand by your pricing.

Communicate better.

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