Macro question about land investing/wholesaling

Hi guys I’m new to the community here. Land flipping/investing/wholesaling is an idea that came on the radar a few weeks ago through a podcast I listened to and since then my IG algo is nothing but land gurus (it seems like a bottomless well 😅).

I’ve gone down the rabbit hole a bit now of books/podcast/free trainings etc and am evaluating the fit of doing this on the side with my wife.

A few things I’m curious about for those here with experience if willing to share…

What do you enjoy about the work of building this business?
Where do you feel you add the most value to the partners you work with? The context here is I’ve heard house wholesaling has a reputation of low balling old people who don’t know the value of their home or are in a jam. I’m curious if the wins more in the “information asymmetry” bucket or in a way that feels more like all benefit.
What’s most challenging or frustrating about this business model for you?

Thanks!

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Macro question about land investing/wholesaling