Jun 12 • General discussion
Why 3 creatives with a DCT?
The standard with DCT testing is 3 creatives, 3 copies, 1 Headline, 1 Lead Form.
Why is that? Whats the reason behind using 3 creatives, not 4 or 5? I mean we could give the algorithm more than just 3 variants to test. Just curious.
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Why 3 creatives with a DCT?
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