This is driving me insane, any advice would be greatly appreciated

So I start running an ad for $60 a day every is fine and kpi is met and I get around 5 leads for roughly $12 each in the first day. Then all of sudden performance drops now it’s been over 3 days and I’ve spent more than $200+ and got 0 leads. Like what goes wrong this always happens?.

Also I get jimmy’s video that Facebook tries to go to colder audiences but going days with 0 leads and spending $60 a day with no results Is very discouraging. Should I leave the ad to keep running or ?

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