Jun '24 • 🧰 Tools & Tips 🧰
My Fb Ads testing SOP
Yo guys, how have you been goin'? I was a bit absent, but now I'm back grinding.
I come up with this testing SOP, what do you think?
Key takeaways:
- each variation is created looking at the metrics
- the goal is finding first the right pain point and only then optimising copy, creatives and form as needed
- audience research is essential (he Ad creation tool is 🔥)
1st Phase: Angle 1 vs Angle 2
- each angle is in a dct adset with 2 copy, 2 creatives, 2 headlines
- each adset has a different form made specifically for that angle
2nd Phase: Winner vs Angle 3
- the winner is in a dct adset with further variations of the best copy, creative and headlines (2:2:2 for each one)
3rd Phase: Winner vs Angle 4
- the winner is in a dct adset with further variations of the best copy, creative and headlines (2:2:2 for each one)
4th Phase: Form Testing (if needed)
- the winner is in a dct if it needs further optimisation or there are multiple winning combinations
- 2 adsets, one for each form
5th Phase: Scaling
- winner in an adset (DTC if multiple ads) at 80% of budget
- 10% budget retargeting
- 10% budget in DCT adset for testing new concepts
6th Phase: Ad fatigue
- DTC with new copy & creatives solving
- focus only on most performing pain point
- most performing form
Hope you guys found some value
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My Fb Ads testing SOP
skool.com/kings
Helping Agencies Belong, Grow and Succeed by focusing on whats important. Service Delivery And Scaling....
Leaderboard (30-day)
1
+31
2
+16
3
+13
4
+13
5
+10
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