Higher intent form or More volume? · Agency Service Scaling Kings👑

Higher intent form or More volume?

Hey guys, we're running ads for a client, she spent 400 pounds, we got 118 leads, and booked 13 out of them with the more volume lead form (1 no show + 2 cancellations). The client is a bit frustrated and is complaining about their quality bc many of them are not picking up the phone. Would you say it's low quality out of this information? Their value is 200 per client and the ABR is 11%. I don't think it's that bad but I'm considering trying the higher intent lead form – do you recommend that? Thanks.

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