7d • General discussion
High CPL on Google ads (local business)
I've been struggling to bring down the CPL for a client (without sacrificing lead quality) - can anyone point me to any tips? (Search campaign).
I tried setting the call duration threshold for "phone call leads" to 0 secs (previously 30 secs), and it did bring down the CPL, but tbh I put it back to 30 again, as I was afraid itd ruin the account with low quality data.
I did recently turn off a ton of keywords (was previously around 24 KW, now just 6), and kept only 1 phrase match, and the rest exact match. FYI, I used to only have phrase match keywords, not a single exact match. Is that the mistake I was making from the start, considering the budget isn't high at all?
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High CPL on Google ads (local business)
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