DCT vs single ads · Agency Service Scaling Kings👑

DCT vs single ads

When do you use a DCT and when do you use multiple single creative ads inside an ad set?

also, let's say you're running a DCT, you have a clear winner which is spending most of the budget, do you disable the ad set and create a new ad set with multiple variations of the winner and the winner itself as single ads? or do remove the underperformers from the DCT and add to that same DCT some variations of the winner?

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