8d • General discussion
Ad saturation/exhaustion?
Wanted to look at this topic, how do you guys usually go about determining if an ad is saturated ?
I’ve seen a lot of people that just look at frequency… but I’ve been getting a lot of the same people coming through like a good 40% of the leads are repeat I’d say, and Cpl rose a bit.
But curious how do you guys determine ad exhaustion/saturation?
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Ad saturation/exhaustion?
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