External Traffic Matters More Than Ever

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One thing I’ve been paying closer attention to lately is how much Amazon seems to reward books that bring in external traffic. A lot of authors are still relying ONLY on Amazon search traffic and hoping the algorithm magically picks up their book. But Amazon is a business. They want customers coming onto their platform and spending money.

That means when YOU bring traffic from outside sources, it can send strong signals to the algorithm that your book is valuable and getting attention.

Think about it:

TikTok videos
Pinterest pins
YouTube videos
Email lists
Facebook groups
Blog traffic
Your Skool community
Podcasts
Instagram/Reels

All of these can potentially help drive visibility to your book listing.

This is one reason why I’m always telling people: Stop thinking like “just an author” and start thinking like a brand.

The authors who are winning right now are often building ecosystems around their books, not just uploading a manuscript and hoping for sales.

Even small amounts of external traffic can help:

Increase clicks to your listing
Improve sales velocity
Generate more reviews
Feed Amazon more customer behavior data
Potentially help with keyword rankings and visibility

That's also why I offer the FEATURED BOOK option right here in the community if you're a PREMIUM or VIP member a book feature is already included in your membership.

If you want to buy more, or get a book feature without premium or VIP:

➡️ 24 Hour Featured Book Pinned Post - $10

➡️ One Week Featured Pinned Post + Community Email - $50

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