Confession: I Don't Write Books

🔥

You might not know this about my process, but I outsource a lot of the work that goes into creating a book...and that’s intentional.

I approach books with a publisher mindset, not an “I need my name on everything” mindset. My time matters, and for many projects, I hire ghostwriters and publish under pen names. I’m not trying to be a public expert on every topic I publish in—I’m focused on building assets.

Outsourcing does cost money, and it’s always a choice, not a requirement. It depends entirely on your goals. I’ve worked with ghostwriters, cover designers, narrators and professional formatters depending on the project and timeline.

That said, here’s the part I think matters most 👇

Before you outsource anything, you should learn every step of the process.

I can do 100% of it myself if I need to.

👉 And because of that, I know: