Amazon Ad Optimizations You Should Be Doing

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If it's been more than two weeks, it might be time for a quick audit.

Amazon Ads can be a powerful way to generate book sales, but they can also eat into your profits if left unchecked. Spending just 15–30 minutes every couple of weeks reviewing your campaigns can make a big difference.

Here are 3 things I recommend checking:

✅ 1. Review High-Spend, Low-Converting Keywords

Impressions are great, but sales are what matter.

Look for keywords that are generating clicks and spending money without producing conversions.

For those keywords, consider:

• Lowering your bid

• Pausing the keyword

• Moving your budget to better-performing terms

✅ 2. Adjust Campaign Budgets

Have a campaign that's consistently producing sales?

Consider increasing the daily budget to give Amazon more opportunities to show your ad. Scaling winners is often more effective than constantly creating new campaigns.

✅ 3. Set Up Negative Keywords

Your Search Terms Report is full of valuable insights.

If you notice search terms that:• Aren't relevant to your book• Generate lots of clicks but no sales

Add them as negative keywords so Amazon stops showing your ad for those searches and wasting your budget.

💬 How often do you optimize your Amazon Ads?

Every week? Every two weeks? Only when sales drop?

Let us know in the comments.

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