The Great Skool Experiment: Escaping the "Digital Shopping Mall"

If you’ve spent five minutes on Skool lately, you’ve probably noticed it’s starting to feel like a high-speed arcade inside a shopping mall.

Everywhere you look, there’s a "flame" to keep alive, a leaderboard to climb, and a 22-year-old in your DMs "reaching out" to offer you "secret resources" (which usually turn out to be a 40-hour course on how to use a hashtag).

Most of these oversized groups treat you like a metric. They want you logged in 24/7 so they can show off their "show rates" to advertisers. They want you to win badges while your actual life—the travel, the hobbies, the grandkids, and the afternoon naps—sits on the sidelines.

I’m doing something different.

My Focused Undertaking! The F.U. moment. I’ve been biting my tongue for too long.

***Welcome to The Encore Society.***

A Social Club with a Business Problem, LOL.

I’m launching this as a fun experiment for the over-50 crowd. This is a community first and a "school" second. We aren't here to grind until our eyes bleed; we’re here to make the encore the best part of the show.

Think of this group like a high-end lounge where the conversation is actually worth having. We’re talking about:

The Bucket List: Where are we traveling next?
The Workshop: What hobbies are we finally getting around to?
The Laughter: If we aren't sharing bad jokes and pet photos, what are we even doing here?
The "Concrete Shoe" Store: Remember my idea for Vito's? We encourage that kind of creative nonsense here.

The "Business" Part (Let’s Get It Over With)

Some of us still like to keep the gears turning. We want a side-hustle that feels like a rewarding hobby—one that happens to pay for our luxury cruises or vintage car parts.

But here’s the rule: We don't do "slow." I’ve seen $100 million in coaching sales in my career. I know exactly how to build a business foundation. Because I want us to get back to the fun stuff as fast as possible, I offer a 5-Day "Done-With-You" Sprint.

Fair Warning: * The Sprint is not free and is typically 3 months.

The 5-day portion is an intense jumpstart; the 3 months are for follow-ups, coaching, adjustments, revamps… well, everything if needed.

It is not easy.
It is not for everyone.

I only do this for people who are ready to sell this month.

If I feel you’re just going to buy another course and let it sit in your "digital graveyard," I won’t take your money. We do the tech, the offer, and the emails together in five days so you can stop being a "student" and go back to being a "human."

Why Join? (It’s Free to Hang Out)

You can join The Encore Society for free.

No "flame games," no annoying DMs from kids trying to sell you a dream, and no corporate jargon.

We are building a massive, SEO-friendly ecosystem that helps us all through joint ventures and collaborations.

As the Society grows, your visibility grows—without you having to live on the platform.

The stage is set.

Grab a seat, tell a joke, and let’s show the kids how a "second act" is actually supposed to look.

Join The Encore Society on Skool here.

P.S. This F.U. is the 'different!"

Testimonial already: "The man has lost his mind. He is going to get himself banned from this platform!"

--- From one of the voices in his head.

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