Words I like: Social Media isn't for your friends. It's for you to chase your dreams, share it, and get opportunities to keep on going. Minute Read: SPCL Influence Many active users on instagram make random content hoping to gain influence. But they don’t actually know what they’re doing. And that’s fine. But if you want to use social media to move you forward in life via a business or becoming a creator, you need to be intentional. And so, ideally you’d like to get more out for what you put in (leverage), here’s how I think about it. Influence = the likelihood someone follows your directions The elements that increase influence = SPCL Status = you control things the prospect finds valuable. Ex = you have a good physique and you can demonstrate it. Power = they followed your directions in the past and had a good thing happen. Ex = you say don't eat chicken and rice, eat this instead for a diet you stick to. They do it. Then it works. So the next time you give a directive they are more likely to follow it. Credibility = you have proof. Ex = you’re at a healthy weight (in numbers), or have visual proof, around whatever thing you're telling them to do. Likeness = do you look and act like them. This doesn't have to be physical, but physically looking similar will increase influence. This is why advertising campaigns benefit from multiple different avatars. Note: some of these can be accomplished at the same time. Ex: me scaling a side hustle to a full blown business provides both status and credibility. I scaled the monthly revenue to $16k/mo which gives me credibility. I got lots of money for it which gives status. Alternatively, I could just have money which would not give me credibility for scaling a company (ex = trust fund kid inherits money). Or, I could have sold a company but got paid almost nothing because I had diluted my shares (aka told other people to do the work and gave them a a cut) which would not give me status (ex = founder who takes on tons of debt and leaves empty handed but knows how to scale).

“It’s not your fault but it’s still your problem.” — Leila Hormozi Minute Read: Stop Making Excuses Excuses are tricky because they can be valid. And that’s exactly why they’re so deadly. Because a valid excuse feels like a moral win. Like you deserve a pass. But reality doesn’t give refunds. Even if it’s not your fault, it’s still your problem. You still have to do something about it. Or you can wait… and keep not living the life you want until you die. And then what? People will say, “Yeah, he had an excuse.” Cool. That’s not a legacy. That’s a receipt for mediocrity. That’s what excuses really are: A permission slip to stay the same while still wanting respect. And here’s the punchline: nobody actually believes your excuses except you. People might nod to be polite. The people who love you might comfort you. Your mom might still think you’re special. But YOU won’t respect YOU enough to take care of what needs to be done. Because you’ll always know you could’ve done more. You could’ve done better. That’s the part that keeps you up. So here’s the standard that fixes it: “I will do what is required.” Not “I’ll do my best.” Because your best right now might be weak. Required is objective. Required is non-negotiable. And the good news is your best can get better… as long as you keep showing up and doing what’s required. Happy Friday, hope we all crush our goals this weekend.

Words I Like: The worst decision you can make is the decision of inaction due to uncertainty. Minute Read: Stop Overthinking Your First Step Most people think the first move has to be the "right" move. That belief is killing them. Why? Because it assumes you, with zero context, zero customer conversations(for businesses), zero experience, and zero feedback... can magically pick the perfect idea on the first try. You call that "strategizing my first step" when it's really just protecting your ego because you dont want to say "I was wrong." The first step is not about being right but about starting feedback. Pick anything, get it in front of people (the right people), and begin the iteration process. That's how good ideas are built. This is the game: Start with a bad idea. Make it less wrong. Repeat. Do that enough times and people will swear you "picked the right thing first try." You didn't. You just moved faster than they did. If you're stuck on what to being to pursue, use the 3 Ps and pick your best bad idea from one of these: Pain: Something you struggled with and figured out. If you solved it for yourself, there are other people stuck in the same spot. Profession: A skill from your job or past jobs. If a company paid for that skill, the market already proved it has value. Passion: Something you obsess over naturally. What you read, watch, and think about when nobody is forcing you. Most people probably have the same passion and would pay to understand or do it at your level. That's it. Pick one lane and test it. Not forever but just long enough to get feedback. The cost of action is maybe being wrong for a little bit. The cost of inaction is staying broke, stuck, and "planning" for another year,

Words I Like: There’s no greater waste of time than defending your actions to people whose life you don’t want. Minute Read: Follow Your Passion (The Truth) Most people say “follow your passion” like it means: “Do what you love all day and life will feel right.” Passion is not about doing what feels good. It’s about choosing something meaningful enough that it’s worth suffering for. I bring this up because the reason people quit is not usually lack of talent but it's that they hit the hard part and think, “This must be the wrong path.” No. That’s EVERY path. Being broke is hard. Building a business is hard. Having a job is hard. Taking a risk is hard. Staying stuck is hard. Suffering is a fixed cost. So the real question isn’t: “How do I avoid suffering?” It’s: “What is worth suffering for?” That’s the part most people skip. They keep chasing a version of life where they love every second. That life does not exist. Even if you build something around what you love, most of the work will still be admin, problems, repetition, decisions, and stuff you don’t enjoy. That doesn’t mean you chose wrong. That means you chose reality. Here’s the better framework: 1. Stop trying to love the path every day. You won’t. Nobody does. 2. Pick a goal big enough to carry you through the ugly parts.Your passion is the goal, not the task. 3. Get attached to your why and how, not just your what.“What” changes. “Why” lasts longer. 4. Stop explaining yourself to people who wouldn’t trade lives with you.Take feedback from people who’ve built what you want, not people protecting their comfort. If you’re in a hard season right now, that does not mean something is wrong with you. It usually means you’re paying the price of growth. And that price shows up for everyone. The people who win are the ones who stop trying to escape the toll… and start choosing a destination worth paying it for. P.S: I'm passionate about playing guitar. What I really want however, is to be financially free so I can be able to spend as much time with a family as possible.