Words I like: The easiest way to lose in life is to try to avoid looking bad. Minute Read: 5 Negotiation Tactics That Work Most people suck at negotiating.The problem is... you have to negotiate all the time. You do it with vendors, employers, and obviously for deals. If you didn't even think of those as negotiations, I can promise you’re losing them. After negotiating a lot of deals, here are the 5 tactics that actually worked for me: 1. BATNA (Best alternative to negotiated agreement):The strongest position is having a great alternative if the deal fails. Most people walk into negotiations with ONE option and wonder why they have no leverage.Get multiple options lined up BEFORE negotiating. The person who needs the deal less, wins. Ex: If I'm talking to an employer about pay, I already want multiple offers in hand. This makes it way more likely that I'm going to get a pay I like. I can also get inspiration from the other employer's terms to work out a perfect deal for me. 2. Anchor First & Move Small: Always set the first number to control the conversation. If selling, anchor high. If buying, anchor low. When countering, use tiny increments. Ex: If you offer to buy $300 and they offer $500 Your next move shouldn’t be $400, it should be $325.This signals you're not willing to move very much. You can even counter with the same price and a change in terms. Make small concessions to get bigger ones. 3. Multiple Equivalent Offers:Never present ONE offer.Give them 2-3 options you'd be happy with.This forces them to reveal what they value while making you look flexible. Later, you can mix-match the best parts for an even stronger deal. Ex: Long commitment with lower fee and better service or short commitment with higher fee and slower service. Which would you prefer? 4. Strategic Reciprocity: Break deals into many variables (price, timing, risk, terms).This creates more trading opportunities. Give small concessions to get bigger ones.People feel compelled to return favors but rarely calculate their relative value. Ex: If I throw away your trash at lunch then ask you to help me move. It ’s one favor for one favor... obviously this is an exaggerated scenario but I got the better deal. All reciprocity is not created equal. 5. Framing: Never frame your price as a cost. Frame it as an investment with returns. Ex: A $100k pool isn't an expense but it's an asset that increases home value by $150k. Suddenly your $100k price is actually a $50k gain.

Words I like: You can’t be normal and expect abnormal results. Normal inputs = normal outputs. Abnormal inputs = abnormal outputs. Minute Read: Embrace Your Weirdness Here's some numbers that'll change your perspective: • Only 1 in 1,000 Americans make over $1M per year. • 1 in 11,000 make over $10M. • 1 in 35,000 make over $20M. If you want those numbers, you must accept this truth: You're trying to be a statistical outlier. Picture this: To make $1M/yr, you need to outwork your entire high school graduating class. To make $10M/yr, you need to be the best person from every high school in your city combined. To make $20M+/yr, imagine a football stadium with 35,000 people and you have to outlast every single one of them. That means 999 out of 1,000 people won't understand your choices. Your work hours. Your sacrifices. Your obsessions. And that's exactly how it has to be. The moment you start apologizing for working weekends, skipping social events, or saying no to "normal" activities… you’re negotiating. You're not supposed to be relatable. You're supposed to be the 1 person willing to do what the other 99, 999, or 34,999 won't. And that’s why you get what the 999 don’t. Just a friendly reminder to be who you say you are and do what you came here to do.

Words I like: Hatred is just someone announcing that you don't match their preferences. Once you see it that way, it loses its teeth. Minute Read: Hate Translation You will get hate from strangers, family, acquaintances, and your current “friends” once you start living your life differently. That’s a fact. Not knowing how to deal with it can spiral you out of doing what you need to, to get where you wanna go. Here's my best tactic for dealing with hate: Translate everything into “They live their life according to their own preferences rather than mine." That's all hate really is. Someone stating you don't match their preferences. Watch how it works: - "You work too much" = "I prefer to work less" - "You're too direct (aggressive)" = "I prefer people who are passive" - "You charge too much" = "I prefer people who are cheaper" Once you see this pattern, hate loses its power. Because some people will hate you for doing stuff. Others will hate you for not doing stuff. Some will hate you for being yourself. Others will hate you for not being yourself enough. And so, that hatred and judgement is a fixed cost of success and life in general. You're going to get it either way. So you might as well do you and be yourself. At least then the hate is honest. Hate is only a strong word if you give it power and allow it to be.

Words I like: If you have a list of priorities, you only prove you have none. Minute Read: One Thing, All In How to be productive: Don’t do anything besides the task you set out to do. That’s literally it. Your day to day life or business probably has too many priorities. I can say that because we all have "prioritIES" plural. But it makes no sense. Priority comes from the word priori - which means first or coming before. Which means - there can only be one. It’s really hard to pick just one. But you have to. After all, if you can’t make the decision - how do you expect your team to? Ex: In late 2023, I decided to build an anonymous brand selling a CRM software I bought the rights to. I figured, if I do nothing else but this, everything else will get accomplished. That meant that I rerouted almost all my personal attention and resources towards making this happen. And it paid off. But it was hard because there were a lot of other things I wanted to do. So here’s the process: Look at your list of priorities. Cross out everything except the biggest one. The one that - if accomplished - makes everything else irrelevant. That means you take your list of five, and narrow it down to one. And there’s always one. If you can't pick, you're not prioritizing - you're waiting for circumstances to do the deciding for you. Real prioritization forces tradeoffs. It hurts. Good. That pain means you're doing it right. Ask yourself: "If all we did was this one thing, and it 2x-3x-5x’d our my progress, why would we care about doing anything else?" - that's your priority. Everything else is distraction dressed up as strategy. The fastest growing companies and brands obsess over one metric. And they think really hard about that metric. Pick one thing. Go all in. Forget the rest and watch the seas part as everyone knows exactly where you’re going and why. P.S: If you have a skool community, steal this post outline, works great for email marketing as well.

Words I Like: Most people would rather be certain they’re barely going to make this month's bills than risk being uncertain and wealthy. Minute Read: Ever notice how most people: Overthink for months instead of starting or say they want to make more money but never actually take action? That’s because they’d rather feel “safe” than take a chance on something new. Here’s the truth: The cost of waiting is ALWAYS higher than the cost of trying. Every day you don’t start is another day you’re not making money. Successful people? They don’t waste time on “perfect plans.” They just start, adjust, and improve as they go. Most people will still be “thinking about it” a year from now. Where do you want to be? You're in the community, you have the resources, you're taking action. Keep going. More on this tomorrow. P.S: If you're looking to actually put truth behind the "2026 will be my year" posts you've been liking, read and apply what's in the modules. It's entirely built on what has made the biggest change in my life.