Words I like: More progress has been ruined by distraction than incompetence. Minute Read: Play Your Hand I had an influencer who advertised amazon products as an affiliate making $400 - $500 per day in commissions. She was crushing it and she paid me for a 1 on 1 workshop to scale her income. At the end of the day of working on her business she asked me... "Do you think I should build this software product?" I said... "Honestly, no." And, let me tell you a story why... When I was trying to decide what to do with my life, my uncle wanted me to follow in his footsteps and take over his practice in the luxury real estate space. It made complete sense. Everyone I asked told me I'd be dumb not to do it. But I still couldn't shake this idea that if I was successful, everyone would credit him for the success. (Little did I know that would happen no matter what - and probably - rightfully so - but not for the reasons they thought). Anyways, in one of his final attempts to persuade me he gave me this amazing analogy I think about to this day. He said..."Do you think Shaq told his father 'I don't want to play basketball. It's unfair that I'm born with this advantage.' No. Of course not. He was 7 ft tall and played the cards he was dealt. You were dealt a set of cards of having me as a family member. Play them." I ended up completely ignoring the advice but I still thought the reasoning was amazing. (I also used those cards to learn business as a whole.) Anyways, back to the influencer. I told her..."You didn't start coding when you were 13. You're not a tech savant. No one in your team is. But what you're top 0.1% in your bracket at is making content that young women like you resonate with. Don't try and beat the nerds at the nerd game - you'll lose. Play your game. Play the cards you were dealt like you mean it." Sometimes, we have some abilities, backgrounds, connections or dare I say privileges that we're born with. The dumbest thing you can possibly do is NOT use them.

In this world of AI slop, here’s the biggest content hack I can give you: Cut anything that doesn’t change behavior. Let me show you. Example 1: "Unlocking your true potential starts with embracing a growth mindset and leaning into the discomfort of transformation. At the end of the day, the individuals who truly thrive are the ones who show up consistently, do the work, and refuse to settle for mediocrity. It's not about being perfect—it's about progress. When you commit to leveling up every single day, you create a ripple effect that impacts not just your journey, but the lives of everyone around you. So ask yourself: are you ready to step into your power and become the best version of yourself?" ^ this is AI slop btw Now, read it and ask yourself: What is this telling me to do? (hard, I know) Answer: Do more than you currently are, everyday. And if that’s what you want people to do, then just say it and delete the rest. This is how you can increase your value per word. Because in a world of infinite content, using the fewest words to say the most will take you further than 99% of people. Example 2: You've seen/heard AI's favorite phrasing templates. "It’s not X, it’s Y." "Not A. Not B. Not C. But D." (or alternatively) "No A, no B, no C. Just D." "That's not X. That Y." Cut out the forced negatives before the point. Just make the point and move on. If you choose to use AI to write. That's fine, I believe in doing whatever it takes to get max reps/outputs. If your content sounds/reads like everyone else's, you blend in. And even worse, you'll be blending in with the AI slops that doesn't clearly deliver value. Forbid A.I to use those phrases and train it before you copy and paste everything.

Words I Like: You can't want an extraordinary life and force yourself to comply with the social norms of who are ok with a mediocre life. It's like wanting to be a surgeon thinking about what school janitors will think of your sanitation process. Minute Read: If You’re Scared of Looking Cringe A lot of people stay behind because they treat shame, guilt, and cringe like they mean the same thing. That mix-up costs them years. They hold back the first post, the first video, the first sales message, the first serious attempt at anything public. They protect their image and delay their growth. Meanwhile, the people willing to look rough at the beginning stack reps, improve fast, and build real proof. Shame is breaking someone else's rules. Guilt is breaking your own rules. Cringe is supposed secondhand embarrassment. A lot of “cringe” rules come from people who optimize for social safety. Stay cool. Care less. Try less. Stay quiet. Stay average. Blend in. Those rules work great for fitting in. They work terribly for building anything meaningful. So someone saying, "Oh, that's cringe," will come off as saying, "I'm embarrassed for you." But in reality, it's a defensive status play. If someone says you're cringe for putting in meaningful work, it means you're beginning to change your status relative to other people or relative to average/mediocre, and therefore you're on the right path. And so we have to ask the question, like, whose rules are we breaking? Did we agree to their rules? If we set the rules, what outcome do those rules optimize for? Because a rule is an if-then statement, so they have to be for a meaningful desirable result. If your rule is “I publish and improve,” that leads to skill. If your rule is “I say what I believe and let the multiple attempts clean it up,” that leads to confidence. If your rule is “I care deeply about something and work on it in public,” that leads to momentum, proof, and opportunity. That is why cringe gets such a strong reaction.

Words I like: Commitment is the elimination of alternatives Minute Read: Productivity Tradeoffs Productivity is the amount of desired result you get per unit of time. That means a day will feel full and still be a waste. You answered texts, cleaned your room, watched “educational” videos, responded to your emotions, had a smooth day at your job, and still end the day with ZERO movement. That’s the trap. If you deal with ADHD brain, dopamine addiction, or just constant distraction, this matters even more. Because your brain will HAPPILY reward you for motion that creates zero progress. And so, use this 5-step filter on whatever you’re doing in the moment: 1. Name the result. Ask: “What result am I trying to create right now?” Money. Muscle. Better grades. A finished piece of content. A cleaner room. More peace. Pick one. 2. Name the action that CREATES it. Get brutally literal. If the result is money, the action might be outreach, content, sales, applying, learning a paid skill, or building something sellable. If the result is fitness, the action might be lifting, cardio, meal prep, steps, or sleep. 3. Check the distance between the task and the result. Some actions touch the result directly.Some are support actions. Some are just emotional comfort dressed up as progress. The closer the action is to the result, the more productive it is. 4. Check the focus cost.Important work usually needs an uninterrupted block. Every switch burns energy. Every distraction taxes momentum. If the task matters, protect the block and finish the rep while your brain is locked in. 5. Ask the only question that matters. “Is this moving me closer to the result I want?” Closer. Still. Backward. Productive people live from that question. Everything else is preference. If you keep asking that question all day, your wasted time starts exposing itself fast. Your best hours stop getting donated to random urges, random apps, and random people. If you want help building a schedule that works with your brain and your goals, check the modules. Entire Notion template is coming soon that will act as your millionaire brain for productivity.