New Module Alert + Social Media is Made For YOU, Not Your Friends

Words I like: Social Media isn't for your friends. It's for you to chase your dreams, share it, and get opportunities to keep on going.

Minute Read: SPCL Influence

Many active users on instagram make random content hoping to gain influence. But they don’t actually know what they’re doing. And that’s fine.

But if you want to use social media to move you forward in life via a business or becoming a creator, you need to be intentional.

And so, ideally you’d like to get more out for what you put in (leverage), here’s how I think about it.

Influence = the likelihood someone follows your directions

The elements that increase influence = SPCL

Status = you control things the prospect finds valuable. Ex = you have a good physique and you can demonstrate it.

Power = they followed your directions in the past and had a good thing happen. Ex = you say don't eat chicken and rice, eat this instead for a diet you stick to. They do it. Then it works. So the next time you give a directive they are more likely to follow it.

Credibility = you have proof. Ex = you’re at a healthy weight (in numbers), or have visual proof, around whatever thing you're telling them to do.

Likeness = do you look and act like them. This doesn't have to be physical, but physically looking similar will increase influence. This is why advertising campaigns benefit from multiple different avatars.

Note: some of these can be accomplished at the same time.

Ex: me scaling a side hustle to a full blown business provides both status and credibility. I scaled the monthly revenue to $16k/mo which gives me credibility. I got lots of money for it which gives status.

Alternatively, I could just have money which would not give me credibility for scaling a company (ex = trust fund kid inherits money).

Or, I could have sold a company but got paid almost nothing because I had diluted my shares (aka told other people to do the work and gave them a a cut) which would not give me status (ex = founder who takes on tons of debt and leaves empty handed but knows how to scale).

So next time you make content...

Try to show you have what they want, give them directions on how to get it, show proof of 3rd party or observable things you could only achieve with following the advice you’re giving, be yourself (and you’ll attract people like you).

NEW MODULE ALERT!

Instagram used to be the reason I was so behind. I was constantly doomscrolling and on it for all the wrong reason. Now, it's how most of my money is made. Whether through MRR products or running accounts for people, it makes me about 80% of my total income.

And so, I created an module on how YOU can use social media to create short from content that turns the app that you once tried to stay away from, into a platform that bring you money and/or opportunities.

It goes over how to script a viral optimized reel, script angles, 3 types of contes to post for $$$, how to understand metrics so you can double down and grow ridiculously fast. There's templates so a lot of the works is down for you, you just have to study and repeat.

You can purchase the single module and templates for $15 or upgrade to the $9 subscription to unlock the module + all other in that tier.

P.S: Playbooks coming soon for you to just follow the book and grow. Strategy done for you.

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