Words I like: There’s really only one belief you need to succeed: belief in your ability to figure it out. That’s it. Start - you’ll figure out the rest. Business Minute: Your Business Has A Shape I had the awesome opportunity to have this conversation with Rampage Jackson about why most entrepreneurs fail so I'd figure I'd share it. (Hormozi also touched on this so it's been on my mind) Most entrepreneurs stress about growth in income/revenue without understanding their business has a natural shape. Each business model grows differently. Fighting that shape causes unnecessary pain. I've attached a doodle at the bottom for better visualization. Here's what I mean: E-COMMERCE: The Staircase Fast growth as you add distribution, then plateau when you hit supply chain and logistics (shipping+handling) issues. You need some cash upfront, but you can sell immediately once you have distribution: ads, affiliates, content, retail. The shape: Step up, step up, step up, flat. Then you solve logistics and step up again. SERVICE: The Steady Line Fast to start, slow to grow. You have to keep hiring people. This is the "slow and steady wins the race" business. You just keep expanding and typically go up market to bigger accounts as you get better and your reputation improves. The shape: Straight diagonal line. Boring. Predictable. Profitable. INFO: The Fast Curve Fastest to start and scale, but fastest to plateau. Hard to scale info because you're selling something that’s hard to defend (info) and hard to scale (access). At some point, access becomes less valuable. You either need to be insanely good where small access is still worth it (Tony Robbins) OR You start selling coaches' time who aren't nearly as good. Most grow fast, super profitably, then cap hard. The shape: Hockey stick up, then flat ceiling you can't break through. Tip: you break through with mega brand + mega proof + getting true talent on your team. Think of it like a rocketship that turns into a service business later but more profitably, faster.