Hey everyone, Christos from Intelligems here. Been on the team for a little under 2 years now. Started out in customer support, then moved to customer success, and now on the new business front. If you work with Intelligems, decent chance we've worked together at some point in some capacity! Excited to be here and to share how I see some of the biggest brands in Ecommerce are leveraging experimentation to grow their businesses.

What's up G.E.M. community? Thanks @Alex McEachern for the invite. I'm Brandon Maskell, founder of commerceRev which is a CRO and retention marketing consulting practice. I spent 15+ years on the brand side and branched out on my own at the beginning of last year. A few of my clients are proud Intelligems customers including REEF and Carve Designs. I've been in CRO space for about 7 years now since running the optimization program at TaylorMade Golf and overseeing the function at businesses since then. I worked on Optimizely and VWO while working with brands on Salesforce Commerce Cloud and now have transitioned to mostly Intelligems with the retail community flooding to Shopify. On the consumer research side I've worked across tons of tools including Hotjar, Lucky Orange, Auryc, Quantum Metric, Heatmap.com, Usertesting.com and now Clarity (because it's free 😀 and brands like that). I can say without a doubt that Intelligems has the best team and support of any tech tool I've ever worked with. Fun fact about me: I just recorded my first appearance on Intellijams with @Alex McEachern 10 min ago. Other than that I'm a dad of two young girls, life long SoCal guy living in Carlsbad and big sports fan including soccer (Man United), golf, football and basketball (Lakers). Looking forward to interacting with and learning from other practitioners in this space.

Hey what's up everyone! Pumped to be in this crew to talk about everything we're testing! I'll be sharing some tests I'm running in real time, and hopefully we'll all be helping each other out along the way!

Probably the most interesting thing about experimentation is the lessons we learn. Because those lessons can change everything, in business and in life. One experiment completely changed mine. I was 18, and like many people my age, I suffered from severe acne. For four years, doctors prescribed pills, creams, and antibiotics. The only thing it really did was ruin my stomach. Until one day, an osteopath suggested I experiment with removing lactose from my diet for 30 days. I was desperate, so I tried, and gave up most of the things I adored: cheese, croissants, biscuits, cake, milk, cream, yogurt, butter, ice cream… I quickly realized they put lactose in everything!! And I’m French… It took time to learn a completely new diet (and I lost 10kg the first month). But in the end, acne was gone.I still get a pimple or two if I eat a croissant, but that’s tolerable. Those 30 days without lactose were a breakthrough. In life and in business, you can almost always test between A and B, and the lessons, you keep forever. It's been 10 years now, and god bless that osteopath! So, when I’m not running A/B tests for my clients, I’m testing how my body reacts to specific foods. Recently, I tested reintroducing cheddar (low in lactose). All good. And no, I didn’t need to eat 40,000 slices! Just a few burgers to notice it had no impact So here’s my question for you: What A/B test taught you a lesson that changed the game for your company or your clients?