A/B testing is for learning · G.E.M. by Intelligems

A/B testing is for learning

Probably the most interesting thing about experimentation is the lessons we learn.

Because those lessons can change everything, in business and in life.

One experiment completely changed mine.

I was 18, and like many people my age, I suffered from severe acne.

For four years, doctors prescribed pills, creams, and antibiotics.

The only thing it really did was ruin my stomach.

Until one day, an osteopath suggested I experiment with removing lactose from my diet for 30 days.

I was desperate, so I tried, and gave up most of the things I adored:

cheese, croissants, biscuits, cake, milk, cream, yogurt, butter, ice cream…

I quickly realized they put lactose in everything!! And I’m French…

It took time to learn a completely new diet (and I lost 10kg the first month).

But in the end, acne was gone.I still get a pimple or two if I eat a croissant, but that’s tolerable.

Those 30 days without lactose were a breakthrough.

In life and in business, you can almost always test between A and B, and the lessons, you keep forever.

It's been 10 years now, and god bless that osteopath!

So, when I’m not running A/B tests for my clients, I’m testing how my body reacts to specific foods.

Recently, I tested reintroducing cheddar (low in lactose). All good.

And no, I didn’t need to eat 40,000 slices!

Just a few burgers to notice it had no impact

So here’s my question for you:

What A/B test taught you a lesson that changed the game for your company or your clients?

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