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G.E.M. by Intelligems
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7 contributions to G.E.M. by Intelligems
6d •
What’s the most underrated CRO research method?
In your opinion, what is it? We all use heatmaps, surveys, customer service reports, analytics, etc. But do you have a “secret” research method that worked wonders for a particular client, or your own brand?
0 likes • 6d
I don't know if many people do that, but for a new French client, they had terrible reviews on Trustpilot but good ones on the website. That can really kill trust, for people who do check Trustpilot. So I asked their team to stop the automatic email asking for review, and asked permission to the founder to... call their customers. Lol I don't know if this is legal or what, but I just said 'hey Jean, Andy from 'brand name', you ordered 'product name' 3 weeks ago, and I just wanted to know how things are going. When people were really angry -> asked them why -> sent them to CX agents When people were very happy -> asked them why -> sent them a link to post a review on Trustpilot. So far... It works! And I'm collecting insanely qualitative feedback. I thought wow, that's really underrated. It was literally just an experiment I wanted to do, because I used to have a physical shop until 2023, and I had a trick to get 5 stars on google maps. I collected 162 reviews. https://share.google/ZE87eIewJ7rSwJBJH When clients were mad I asked them what I can do to make them happy. And when clients were very happy, I had their phone number, I would just send them a quick dm and expressed my gratitude and asked for a little review. It worked like 4 out of 5 times and most of them were 5 stars reviews.
Jan 29 •
I want to hear from the GEM community...
What's the most impactful or interesting test you all are running currently?
0 likes • 26d
@Brandon Maskell That's super interesting! How did you do the test? Such a great idea for fashion brands
0 likes • 6d
@Brandon Maskell thanks for sharing, that is brilliant execution!
Jan 29 •
Re-thinking why I run headline tests
Couple headline tests that have RIPPED for me lately, and kinda made me re-think my approach to testing. For the first time ever, I wrote headlines with specific intentions, deeper than just "make more money" ... On the first test here, I wrote specifically to increase CVR, the headline was geared at convincing more people on our website that our products were good enough quality and worth more to them than the price we offer it for... That's usually how I write... But now that I'm at a supplements brand, I took a swing at writing headlines that would persuade people to subscribe, rather than one-time-purchase our supps. The headline & subtext is more about how our products already fit it to their daily routines and how it can improve them. CVR and Rev Per Session were basically flat on that test, but the Sub % rate was WAYYY higher, so that's a huge win for us. Anyone else have examples of content tests designed to move specific metrics like this?
1 like • Feb 4
Hey @Nate Lagos that makes a lot of sense! I don’t have clients in the supplements industry so I haven’t tried something similar however I have a practical usecase of what you’re explaining where headline can have a strong impact (not a subscription though). I currently have a low HRV on my Oura Ring (maybe it’s just because of winter idk but I want to rebalance my nervous system to see if it has a solid impact on my health metrics). I found a product that is meant to stimulate the vagus nerve to re-equilibrate the nervous system. https://nurosym.com/en-fr/products/nurosym I was about to buy it yesterday, I’m interested in the products, it has great USPs, but I wondered… when should I integrate this into my routine? Like when I work? When I read? Walk? Eat? I just don’t know lol and I just can’t find the info on their PDP. I’m pretty sure that if there was a headline saying something like ‘93% of our customers see their HRV increase by 20% by meditating 15mn with it every day before sleep’ or something like that (I know that one’s a bit long though) but I would have been like oh yes I can easily integrate that into my routine. Thanks for sharing the test man!
Jan 6 •
How to find your natural free shipping threshold (without guessing)
Most store owners pick $50 or $75 because it sounds right. But your customers are already showing you the real number. Here's how to let the data decide: 1. Graph your order history Plot your orders by value over the last 90 days. You'll see natural peaks where customers tend to land. These clusters reveal spending comfort zones you didn't set... they emerged on their own. 2. Find your abandonment cliffs Pull cart abandonment rates by value. Look for sharp drops at specific price points. That's where your current threshold creates friction that kills conversions. 3. Watch what gets added last Check which products appear in carts just above your threshold. Stickers, samples, cheapest items in your store? That's customers telling you the threshold feels arbitrary. They're buying stuff they don't want just to hit the number. 4. Test at natural pile-up points Run threshold tests where orders already cluster. But don't measure AOV alone. Profit per visitor tells the real story. A lower threshold with higher conversion often wins. Your data already has the answer. You just have to ask the right questions.
1 like • Jan 9
That's brilliant
1 like • Jan 26
@Victor Paytuvi I guess that really depends on the client, like it has to make sense in a first place. Recently for a client in fashion we offered a logical upsell which was a wash bag (for the delicate materials of their top selling product) and the free shipping threshold was an incentive to push people to take the upsell, and that worked. So I'd say I have a tailored approach, I don't really have a standardised way of doing things when it comes to finding natural free shipping threshold, that's why I really liked your post!
Dec '25 •
Why your “winning” A/B tests from 2024 are likely losing you money in 2026
Timeless lessons in this academy. Victor really touched on a reality that most CRO “gurus” on X and LinkedIn conveniently avoid. We’ve all seen the posts: “We added X and unlocked $300k in yearly profit!” The implication is simple: rollout the winner, keep it that way, and collect the gains forever. In reality, it doesn’t work like that. There’s a brand I’ve been working with for almost two years now. We had clear wins in early 2024. But as the brand scaled and ad spend more than tripled, something important changed: the customer cohort evolved. The people buying today aren’t the same people who were buying 18 months ago. Following Victor’s advice, I went back and re-tested some of those “all-time winners.” The result? Some segments improved, but others completely tanked. The data had flipped. That’s the part most people don’t talk about. Testing isn’t “do it once and forget it.” It’s a continuous cycle: test → roll out → monitor → re-test → adapt. The brands that keep winning aren’t the ones chasing permanent wins.They’re the ones who accept that markets move, customers change, and experimentation has to evolve with them. That mindset alone makes this academy worth going through.
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Active 19h ago
Joined Dec 22, 2025
Biarritz
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