Every time I test discounts I'm reminded of how hard it actually is to make discounts make sense and overcome the loss in margin. We're testing not having an offer, vs 15% off here. It increased CVR a bunch, but barely any profit gained. We'll keep testing it for longer, but just a reminder for us to be stingy when it comes to giving away margin

Hey what's up everyone! Pumped to be in this crew to talk about everything we're testing! I'll be sharing some tests I'm running in real time, and hopefully we'll all be helping each other out along the way!