Your hook is killing your reach · Instagram For R*tards

Your hook is killing your reach

Pulled up a real estate agent's reel last night. 84 views. She'd posted 47 of them.

The opener: "Hey guys, so today I wanted to talk about three tips for first-time home buyers."

Dead before it started.

Here's what's actually happening. Instagram shows your reel to a couple hundred randoms first. You get about 1.5 seconds to make them stop. Watch past 3 seconds = algorithm expands you. Scroll past = the reel dies. That's the whole game and most of you are losing it in the first sentence.

"Hey guys" is a death sentence. So is "today," "so," or your own name. Nobody knows you yet. Nobody cares.

What works: name the pain or the promise in the first 5 words. "You're getting screwed on closing costs and nobody told you." Now I'm watching. Now I need the next sentence.

Go pull your last 10 reels right now. Read only the first line out loud. If you'd scroll past it, your audience already did.

Drop your worst hook in the comments. I'll tell you why it's not working.

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