I took this photo on my walk and it got me thinking about how our businesses go through different seasons. Sometimes we’re focused on getting more visibility, growing our audience, and trying new marketing strategies. Other times, we need to stop chasing more followers and focus on turning the people who already know us into paying clients. And sometimes? We need to let things go. An offer that isn’t selling. A marketing tactic that’s taking up way too much time. Messaging that just isn’t connecting. And I know how easy it is to keep doing something because we’ve already put so much work into it! But here’s what I want you to remember: You don’t need to do ALL the marketing, ALL the time. You need to figure out what your business needs most right now and focus on that. So let’s talk! What season are you in right now? 1. GROWING: Trying to get more people to discover your business. 2. SELLING: Working on turning your audience into paying clients. 3. CHANGING: Rethinking your offers, messaging, or marketing strategy. Tell me in the comments. I’d love to know what everyone is working on!

I was just working with a client on finding theirs. They sounded EXACTLY like all their competitors. So we needed to dig a bit deeper. Here's an AI prompt you can get started with finding your differentiator: Find My Differentiation What this helps with: Finding real reasons someone might choose you that go beyond “I care more.” Copy + paste: Here is my business: [DESCRIBE BUSINESS] Here is my background: [DESCRIBE BACKGROUND] Here are the alternatives or competitors I know about: [LIST THEM] Identify possible ways I could differentiate based on: - My experience - My point of view - Who I serve - The problem I solve - How I deliver the service - The result - My process - My personality or working style Separate meaningful differentiation from generic claims like: - High quality - Personalized service - Great customer service - Passion - Years of experience Give me 5 positioning directions worth exploring.

I'm going to schedules some fun free workshops again. I've done the Lead Generation and the LinkedIn Thought leadership one in the past. What would you like next? Lead Generation again? LinkedIn again? How to market and sell via webinar? Lead Generation ads on Meta? How I use Claude artifacts for quizzes and other interactive pages? Something else?

I have a new consulting client. I’m doing high level strategy only. She needs a Contractor to run her Instagram. If you are interested, let me know. you dm me your resume or portfolio or LinkedIn profile and Instagram examples?

I’m in the middle of my new program launch. It’s going average so far. I’m running cold leads from Meta ads to a workshop. Industry average is 1-3% conversion. Sales were a little over 1%. I ran my first workshop yesterday and running the second one today. With a follow up call on Friday. I don’t recommend that, 1-2 is fine, you don’t need 3. Meta ads are going so good, the cost-per-lead continue to drop. I went from $15 to now about $4.50. They are so good that I’m leaving them running and scheduled a new workshop already. Learnings: - Meta ads still work - Workshops are a fun way to sell - Have a good upsell after the free workshop registration page - Do not do 3 workshops, not necessary