ChatGPT took a page out of Google's book. Check out their seasonal "wait" images... Cute!

I was just working with a client on finding theirs. They sounded EXACTLY like all their competitors. So we needed to dig a bit deeper. Here's an AI prompt you can get started with finding your differentiator: Find My Differentiation What this helps with: Finding real reasons someone might choose you that go beyond “I care more.” Copy + paste: Here is my business: [DESCRIBE BUSINESS] Here is my background: [DESCRIBE BACKGROUND] Here are the alternatives or competitors I know about: [LIST THEM] Identify possible ways I could differentiate based on: - My experience - My point of view - Who I serve - The problem I solve - How I deliver the service - The result - My process - My personality or working style Separate meaningful differentiation from generic claims like: - High quality - Personalized service - Great customer service - Passion - Years of experience Give me 5 positioning directions worth exploring.

For my YouTube channel that I'm slowly growing, I use VidIQ to get metrics and stuff. They just sent me this. WOW!

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Four weeks ago, I got laid off. Good thing is, I didn’t decide to start a business because I lost my job, I started building my biz a little over a year ago while working my 9-5. By the time I left corporate, I had already worked with 37 clients. So instead of thinking, “Oh crap, what am I going to do now?” I was excited that I could finally go all in one the biz. Biggest gain in the 4 weeks? Time! In the last four weeks I’ve been invited to become a marketing strategy advisor for The AI Collective. I’ve been asked to speak about LinkedIn Growth at CMX and The Workaround Collective. I’m getting ready to launch an exciting new program that I couldn’t launch while working. I’ve been able to give my clients twice as much time on our office hours calls. Not because I had to. Because I wanted to. I’ve also finished 3 paintings, 2 diamond art projects, and 3 beaded plants. (Where do I put all these things in my house though????) And I spent 10 days with an awful cold, which I have lovingly named “corporate shedding.” What I’ve loved the most is that I’m no longer trying to fit my life around my job. My work now fits around my life. 🥰 I decide when to work. 🥰 I decide what I build. 🥰 I decide which opportunities I say yes or no to. 🥰 I decide when I need an afternoon to do crafts or go mountain biking. I spent a lot of years thinking freedom meant having enough money to leave corporate. I’m starting to think freedom is much simpler than that. It’s waking up in the morning and knowing your time belongs to you. Four weeks in, that might be the thing I value most. For those of you who have your business full-time, what do you value the most?