November I’m turning this into a paid community. Good news, you are grandfathered in at the price you came in on 🩷 For those of you on the fence of joining the VIP Impact membership. Weekly calls with me, monthly workshops, trainings, unlimited emails to me to get audits on your marketing, and a fun community of entrepreneurs… it’s changing from $97 to $127. Last chance to get in at $97. You will be grandfathered into this investment 🎊

Hey there, as you know, there are no self promotions in this Skool. However, occasionally I drop a post like this where you can promote yourself until the cows come home 😀 So, do you have something to promote? Or working on something fun?

I took this photo on my walk and it got me thinking about how our businesses go through different seasons. Sometimes we’re focused on getting more visibility, growing our audience, and trying new marketing strategies. Other times, we need to stop chasing more followers and focus on turning the people who already know us into paying clients. And sometimes? We need to let things go. An offer that isn’t selling. A marketing tactic that’s taking up way too much time. Messaging that just isn’t connecting. And I know how easy it is to keep doing something because we’ve already put so much work into it! But here’s what I want you to remember: You don’t need to do ALL the marketing, ALL the time. You need to figure out what your business needs most right now and focus on that. So let’s talk! What season are you in right now? 1. GROWING: Trying to get more people to discover your business. 2. SELLING: Working on turning your audience into paying clients. 3. CHANGING: Rethinking your offers, messaging, or marketing strategy. Tell me in the comments. I’d love to know what everyone is working on!

I'm going to schedules some fun free workshops again. I've done the Lead Generation and the LinkedIn Thought leadership one in the past. What would you like next? Lead Generation again? LinkedIn again? How to market and sell via webinar? Lead Generation ads on Meta? How I use Claude artifacts for quizzes and other interactive pages? Something else?

I’m in the middle of my new program launch. It’s going average so far. I’m running cold leads from Meta ads to a workshop. Industry average is 1-3% conversion. Sales were a little over 1%. I ran my first workshop yesterday and running the second one today. With a follow up call on Friday. I don’t recommend that, 1-2 is fine, you don’t need 3. Meta ads are going so good, the cost-per-lead continue to drop. I went from $15 to now about $4.50. They are so good that I’m leaving them running and scheduled a new workshop already. Learnings: - Meta ads still work - Workshops are a fun way to sell - Have a good upsell after the free workshop registration page - Do not do 3 workshops, not necessary