Your Marketing Doesn't Need More. It Needs Less.

99% of coaches, consultants, and service professionals are working way too hard on their marketing.

They're posting on all the channels everywhere. And are selling all the things. And still… crickets.

The worst feeling in business: "I'm doing all the things everyone told me to do. Why am I still not getting clients?"

After 25 years in marketing, including roles at Ogilvy, Transamerica, and Techstars (where I'm currently VP of Marketing while building this), here's what I'd do instead:

Stop selling a bunch of different things all at once
Pick ONE channel that fits how your ideal client actually buys, and go deep before adding anything else
Run your whole business through the Client IMPACT System (Identify, Market, Pull, Acquire, Captivate, Track). Check out the free course in the Classroom and find your lowest-scoring letter, and fix that bottleneck for 30 days before touching anything else.

After working with hundreds of clients, the pattern is clear: the ones who break through aren't doing more. They killed 80% of what they were doing and went all in on the few things that actually move the needle.

Bring in the focus. Watch what happens.

5 comments