Do you know your differntiator? · Client Growth Club

Do you know your differntiator?

I was just working with a client on finding theirs. They sounded EXACTLY like all their competitors. So we needed to dig a bit deeper.

Here's an AI prompt you can get started with finding your differentiator:

Find My Differentiation

What this helps with:

Finding real reasons someone might choose you that go beyond “I care more.”

Copy + paste:

Here is my business:

[DESCRIBE BUSINESS]

Here is my background:

[DESCRIBE BACKGROUND]

Here are the alternatives or competitors I know about:

[LIST THEM]

Identify possible ways I could differentiate based on:

Separate meaningful differentiation from generic claims like:

Give me 5 positioning directions worth exploring.

5 comments

Do you know your differntiator?

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