Health Coach vs Patient Advocate
I’m seriously struggling with defining what I should be doing. I’m a registered nurse with lots of case management and leadership experience but am a believer of holistic health and lifestyle medicine practices and principles. My goal is to be able to bridge the gap between these two concepts of “health” for people so they have more autonomy and are empowered to make their own health choices versus relying on what their doctor tells them what to do. In listening to Alex Hormozis $100M Offers book (at least 3 times now and watching his free online courses) I feel like I need to focus my offer more on the patient advocate side so I can meet clients where they are. THEN, I can start building that bridge with them to a more holistic wellness lifestyle. I feel like I’ve been on the other side of the bridge (lifestyle coach) telling people to jump and I’ll catch them as my “bridging the gap” model. It’s not working obviously. 🙄 So now I’m considering changing my offer to a more tailored and 1:1 model (Higher Value:Higher Cost) but am not sure what that will look like as an “offer”. Ugh….😩 Not to mention, how am I supposed to assess if there is even a market that is WILLING to pay for that kind of service.