Let me be direct: You're winning everywhere except the one place that should be most controllable, your own health. You know better. You've mastered complex challenges at work. You've built something meaningful in your career. Yet every morning in the mirror, you see the gap between who you are and who you know you could be. Your kids aren't listening to your lectures about discipline and commitment. They're watching your patterns. And right now, you're teaching them that success means sacrificing yourself. That stops today. The Truth Most Coaches Won't Tell You: You don't need another 6-week transformation program. You need a system built for the life you actually live, not some perfect life that doesn't exist. Here's what that looks like: Three Non-Negotiable Anchors (even on your most chaotic weeks): - 3x per week, 30-45 minutes - Foundational movements: push, pull, hinge, squat - Built around YOUR schedule, not a cookie-cutter template Awareness Through Tracking: Tracking your nutrition on messy days—because guessing keeps you stuck while awareness creates change. It's not supposed to be easy. But it works. The "Better Than Yesterday" Standard: Not perfection. Not flawless execution. Just consistently better than you were yesterday. Most programs teach you nothing about maintenance. They give you unsustainable intensity, then you collapse when life gets chaotic (which it always does). We do the opposite. We build systems that last because we teach you the what, why, and how behind sustainable change through identity transformation. Your kids are watching. The question isn't whether you have time to prioritize your health—it's whether you can afford not to. This isn't a quick fix. This is the last time you'll need to hire someone like us, because we're teaching you to maintain it for life. Strive to be better than yesterday.

Being a dad is not an excuse to give up on your body. And it’s not a reason to destroy yourself trying to “get it back.” D.A.D. Strong exists because fathers need a standard that respects strength + responsibility… not “dad bod cope” or “six-week psycho mode.” Strength Is a Responsibility Strength isn’t abs. Strength is capacity. It’s: - energy left after work - the ability to play, lift, carry, and protect - resilience when life gets stressful (because it will) A D.A.D. Strong father trains for function and leadership, not vanity. “Dad Bod” Isn’t the End of the Story Empathy should never become permission to quit. Yes, life is harder now. Yes, time is limited. Yes, progress is slower. Cool. We adjust the plan — we don’t lower the standard. We Don’t Do Extremes No starving. No punishing workouts. No “I’ll suffer for 42 days then rebound for 6 months.” We do what works in real life: Consistency > Intensity Structure > Motivation Sustainability > Speed Always. We Train With Intention Every session has a purpose. We prioritize: - strength that carries into daily life - joints that still work when your kids are teenagers (and still want to wrestle) - recovery like it actually matters Missed workouts don’t define you. Quitting does. We Eat Like Adults (Not Bodybuilders) We don’t moralize food. We don’t fear carbs. We don’t turn family dinner into a spreadsheet and a meltdown. We eat for: - fat loss that sticks - energy that lasts - habits you can repeat for years Perfection isn’t required. Consistency is. We Play the Long Game We measure success in months and years, not “why didn’t I lose 7 pounds since Tuesday.” Dads lose fat slower sometimes. That’s normal. Stress and sleep matter. Progress is rarely linear. We don’t panic. We adjust and move forward. We Lead By Example (Not Obsession) Your kids don’t need you shredded. They need you to model: - discipline without self-punishment - balance without excuses - confidence without ego

Quick one for the dads in here - something I’ve been seeing a lot lately, and maybe it’ll help someone. Men always talk about wanting to “get fitter,” “lose the belly,” or “sort themselves out”…but when you’re a dad, it’s not really about a six pack. it’s about having the energy to play with your kids without feeling wrecked,being able to handle stress without snapping,and setting the example you want your kids to follow one day. Over the last few years, something clicked for me:It’s much easier to stay consistent when you stop trying to train like your 20-year-old, free-time version of yourself…and start training like a dad with limited time, responsibilities, and a real life. Here are the 3 things that made the biggest difference for me: 1️⃣ Keep it simple - full body 3x per week beats any “bro split.”Short, efficient sessions with the main movements (push, pull, squat, hinge, carry).You stay stronger, fitter, and more consistent with less time. 2️⃣ Protein & steps are the dad cheat codes.If you do nothing else…eat protein with each meal and hit 7-10k steps a day. Energy goes up, hunger goes down, stress improves. 3️⃣ Don’t chase motivation. Build habits that don’t rely on it. Kids get sick. Work gets busy. Sleep gets broken.Motivation disappears fast - habits keep you moving.Even 15 minutes counts. If this helps even one dad here get moving again, class.We’re all trying to be better for our families, and sometimes the smallest changes make the biggest impact. Curious - what’s the one thing you struggle with most when it comes to staying consistent as a dad?Drop it below… might help someone else reading too.

Today I wanted to post an email I sent out to my email subscribers, that I thought some here may find useful. Sorry for the length, I had a lot to say. It’s been one of those days. Work was a joke, your boss was on one, you snapped at your partner, the house looks like a toy store exploded… Next thing you know, you’re standing in the kitchen, half-present, half-zoned out, looking for a little relief in a bag of chips. You’re not actually hungry. You’re looking for a timeout from your own life. That’s emotional eating. Totally common. Totally human. But if you’re trying to lose fat, feel better, and stop starting over every Monday…it’s also one of the main anchors holding you in place. Today I want to walk you through three things: 1. Why emotional eating actually happens 2. How to tell physical hunger from emotional hunger 3. What to do instead (without giving up food forever or becoming a monk) Why emotional eating happens (you’re not broken) Your brain is not a villain. It’s just efficient. At some point it learned: “When I feel stressed / overwhelmed / lonely / bored…eating something tasty = instant relief.” Food gives you: - A hit of dopamine (feel-good chemical) - A distraction from whatever feels heavy - A sense of control (“I can’t fix my day, but I can eat this”) So the next time your day goes sideways, your brain runs that same play: Bad day > Kitchen > Snack > Tiny relief > Repeat. The problem? That 5–10 minutes of relief keeps turning into: - Extra 300–800 calories - Sluggish sleep - Waking up frustrated and saying, “What is wrong with me?” Answer: nothing is “wrong” with you. You’re just using food as your primary coping tool…and that tool has side effects when you’re already carrying more weight than you want. Physical vs emotional hunger (super simple cheat sheet) Here’s a stupid-simple way to tell which one you’re dealing with. Physical hunger: - Comes on gradually - You could eat a real meal (protein, carbs, fats) - You can usually wait 20–30 minutes - You feel it in your stomach - After you eat a normal meal, you feel satisfied (not guilty)

Somewhere along the way, fitness lost the plot. Scroll for five minutes and it’s abs, “snatched” waists, and arbitrary bench “standards.” Cool for clicks. Useless for real life. Here’s the truth: fitness is your ability to live well—physically and mentally. Not a highlight reel. Not a 30-day shred. Capability. What that looks like in the wild: - Playing with your kids after a long day instead of tapping out on the couch. - Getting off the floor without the dramatic dad-groan. - Having energy left to give your partner real attention. - Doing more of what you love—snowboarding in my world. - Holding it together when life swings back. That’s fitness too. Train for ability and the look takes care of itself. Strong, capable, resilient beats “shredded but smoked” every day of the week. This month’s focus: build capability. Pick ONE: 1. One-trip grocery carry (farmer’s carry practice, 2–3x/week) 2. 10-minute post-work kid play or walk, daily 3. Floor get-up without hands, 5 reps/day Which capability are you choosing for the next 30 days—and why? Be specific. What’s your #1 reason for training right now? - Energy after work - Play with my kids pain-free - Confidence in and out of clothes - Be stronger for my sport/hobby - Fewer aches and better joints - Other (comment below) Remember: fitness should make your life better—relationships, energy, presence, confidence. Build the man who can do more. The mirror will catch up.