Offer formula 5in30
Mar 21 in 5in30 Bootcamp
Offer formula 5in30
Hi,
I’m loving the course so far but I’ve got myself stuck and I can’t move on!!! I’ve been going round in circles for days trying to get my “offer formula” clear.
At the moment the services I offer are neurolanguage coaching packages 1:1 and in groups (although not managed to get a group yet) and a community membership. As its hard to get people in my membership my business mentor Rachael Robers suggested creating a small course to sell which gives people access to the membership and hopefully then they'll stay. I signed up for this course to help me design that small course. I’d like the course to give them a window into my world and show them how I work.
I have my own approach that I call the CALM way (community,action plan, language and mindset which I use to help people feel more confident using their English. The poing being that thye need more than juts the language to improve their fluency, they also need a system/habits (action plan) and to work on their blocks (mindset) and that learning is social (the reason for my community)
My ICA is based on real people I’ve worked with and loved working with:
Often perfectionist
Maybe introverted
Definitely lack confidence
Busy
Mindset issues rather than language that's holding them back but don't know that
Frustrated because they know they're missing out on opportunities to:
Connect with colleagues in a deeper way
Show what they know/can do
Make friends outside of work
Feel like people judge their ability to do their job based on their English
Don't feel like they belong
Desired state:
Express ideas clearly without getting tongue-tied
Be able to communicate their expertise
Feel respected
Make small talk (at work)
Socialise outside of work
Be able to be/feel like themselves
Feeling happy and less stressed (stress affecting their personal life - don't sleep well, worry too much, work too much to make it "perfect"
I’ve come up with a couple of offer formulas but none of them convince me and it’s driving me crazy!
Any advice on how i can tweak, much appreciated :)
I help professionals who struggle with communicating their ideas clearly in English to connect with people more easily and build better relationships so that they can enjoy more success in their personal and professional life, through my unique approach the CALM way
(problem: they don’t know what the CALM way is)
Or
I help busy professionals who struggle with communicating their ideas clearly in English to connect with people more easily and build better relationships so that they can enjoy more success in their personal and professional life, by using brain-friendly coaching strategies
(include “busy” to help people self identify or not necessary? Brain-friendly coaching strategies? They dont know what these are either)
Apologies for the length and thank you if you got this far!
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