Let’s be real—most business owners hate referring other businesses. You think offering them a 20% referral fee will have them lining up to send you customers?
Spoiler: it won’t.
Here’s why:
1️⃣ They’re scared your service will disappoint their customers.
2️⃣ They think you’ll steal those customers from them.
3️⃣ They don’t feel like they’re getting anything valuable in return.
So yeah, they’re not exactly jumping to help you out.
Here’s What Actually Works:
If you want referrals, don’t offer some lame percentage. Give them something they can sell as their own—and keep 100% of the revenue.
Yes, it means you take on the upfront cost. But it’s worth it—and here’s why.
Real-Life Example:
Say you sell accounting services.
- Create a tax lookback product they can sell for $5,000.
- Charge them $0. Let them keep every dollar.
- You do the work.
Now here’s the genius part: Once you deliver, you ask the customer, "Want us to look at other years too? We can help you maximize deductions moving forward."
You’ve built trust, provided value, and created an opportunity to upsell—all while making your referral partner look like a hero.
PS- Stop focusing on what you’ll lose upfront and start thinking about how to make it irresistible for your partners.