What is Your Biggest Rate Limiting Step? · GoHighLevel w/ Robb Bailey

What is Your Biggest Rate Limiting Step?

If you have ever built a growth model for your business, you know that finding the key drivers for your most important metric helps focus efforts and drive results. The goal is to reveal big growth areas you can double down on. But all of them have a Rate Limiting Step.

A Rate Limiting Step is a bottleneck that constrains the overall growth rate of your business. The good news is addressing it helps you grow faster. The bad news is focusing efforts anywhere else before removing the rate limiting step limits the impact of all your efforts.

To give an example from my business, our most important metric, the one we must increase to grow is "AI System Installs". Behind that are several key growth drivers and levers, but the one I have been focusing on is SEO. The rate limiting step for us was our Traffic. If we focused on other things, their impact would not be felt since our traffic would be the same.

The cool thing is I was not only able to increase organic traffic by 225%, but I also found a way to bring this value to my customers by adding it to your AI System. Win-Win.

So what is your current rate limiting step? (Hint: A good way to find it is asking this question, "If we double our performance in this area, will it double the business?")

0 comments